Tuesday, October 29, 2019

Cloud Computing and Human Rights Research Paper

Cloud Computing and Human Rights - Research Paper Example Along the way, the paper touches on the legal regimes that regulate surveillance of cloud activities, and the basis of such laws in more fundamental laws relating to privacy rights. The paper also touches on the concerns that individuals and governments have with regard to the way cloud computing wrestles control of data from users, and how such control issues weigh on decisions by individuals and governments to move their activities over to the cloud (Ion et al. 2011; Solove 2007; Warren and Brandeis 1890; Necessary and Proportionate 2013; ACLU of Massachusetts 2013; Judge 2013; Brown 2013; Timberg 2013; Schneier 2013; Chen 2010; Davies 2013; Johnson 2013). II. Introduction This paper discusses the statement that cloud computing, in the new century, has the potentiality with regard to the creation of the largest violations of human rights. This statement pertains to cloud computing as a potential platform for the breaching of the privacy rights of individuals, and those corollary ri ghts that pertain to privacy rights, including the right to privacy of health information and other corollary rights. Cloud computing refers to the use of online storage and applications, including social media, platforms for sharing documents and images, and the way users are made to agree to user agreements that may compromise data privacy rights in favor of greater use of such personal information by service providers, among others. Such breaches of privacy rights and the issues tied to that extend to the way governments have come to have access to private citizen data as they are generated from their smartphones and other computing devices, including personal computers and tablets, and how such access is made without explicit consent and knowledge of citizens in various parts of the world. The violations of privacy rights can be gleaned from a cursory look at the literature to be pervasive and crosses social and national boundaries, and that in turn poses serious questions with regard to the overall desirability of cloud computing platforms when it comes to individuals who are wary of the intrusions into their private data by governments and private enterprises, and by the way such intrusions can result in the safety and overall integrity of the human person being compromised. This, in turn, poses questions with regard to the overall desirability of alternatives to cloud computing, such as the use of private, offline storage and applications, to circumvent surveillance by various governments and third parties and to secure the privacy rights of human beings around the world.

Sunday, October 27, 2019

Globalization Strategies In Hollywood

Globalization Strategies In Hollywood Hollywood acts an important role in globalization and Americanization. Hollywood movies not only create the profit of economics, but also produce the global fun which is a form of Americanization. Meanwhile, Hollywood regards Chinese film industry as the most potential international film market. Obviously, Hollywood is drawing support from the strength of the US economics to extend market. After China has participated in WTO, Chinese film and the culture sovereign is confronted to the challenge. As a result, taking Hollywood an example would study the culture globalization and culture Americanization. Furthermore, it could benefit from successful Hollywood movies to find out the strategies of Americanization in order to develop the vitality of Chinese film industry. Current situation of Chinese style movies in Hollywood From Luise Rainer who patted locusts in movie The Good Earth in 1937 to Ingrid Bergman who put on bamboo hat in The Inner of the Sixth Happiness in 1958, and Tom Cruise had jumped down from a high building in Shanghai in Mission Impossible à ¢Ã¢â‚¬ ¦Ã‚ ¢, Chinese culture has affected Hollywood for more than seventy years. In 2008, Kung Fu Panda was coming. Obviously, it utilized more Chinese styles, but the whole film was produced by western teams and Hollywood patterns. Kung Fu Panda occurred in China, where have high mountains and lofty hills, indeed, it is like a traditional Chinese landscape paintings. Moreover, the roles in this film are also attracted audiences, such as the leading charactera lovely panda Bo and others like monkey, snake, tiger and red-crowned crane. All of these elements constitute this film which possesses the romantic charm with WuShu. It happens that there is a similar case, 2012 has showed in 2009. Some of the scenes have taken place in China. Due to the Chinese Peoples Liberation Army and civilians, human beings in the world could be rescued. Even though it is a story, it is no doubt that Chinese style is increasingly significant than before. From this view, Chinese style has two meanings which contain nature sightseeing and human flavor. On one hand, the wilderness in the west and the views which is charming and graceful in south of the Yangtze River constitute the nature sightseeing in Hollywood movies. On the other hand, from some westerns view, swordsmen films represent the typical model of Chinese culture. Therefore, in terms of Chinese style, the human flavor is another central issue of Hollywood. As some researcher has pointed out that film is like a specific culture product (Abercrombie and Longhurst, 2007), in fact, besides its material properties, films draw support from sounds, images, pictures and languages, these elements produce the symbolic signs and ideologies. Meanwhile, it connects with culture fields because films might shape to a sort of power which relates to collective values of society and the politic fields which includes culture intension. Obviously, the globalization in Hollywood has impacted Chinese domestic film industry. More importantly, it distributes American commercial, culture, politics, lifestyle and values to worldwide. Finally, Americanization will affect culture identity in order to achieve the future of world film industry. Due to that, the topic of Hollywood and Chinese film is emerging. Some concepts Globalization and Americanization In the previous articles, the concept of globalization was explained by which meant the expansion of European countries, thereby, achieving the global economics integration (Modelski, 2008). At present, this concept is quoted steadily which states that globalization represents a new phenomenon (King, 1991). Indeed, economic globalization is the core of globalization, and it consists of the multi- concept such as politics, culture, technology, military, security, ideology, lifestyle and the values. Americanization is not a new phenomenon. Even though Stead (1902) has stated that the concept of Americanization for more than hundred years, the real Americanization should be a kind of phenomenon in the middle of twentieth century. Storey (2005) brought up the features of Americanization is people who live all over the world drink Coco-cola every day, eat McDonalds, wear American style or the clothes which are made by America, see Hollywood movies and watch NBA, save and make use of dollars, speak American English, pay more attention to America no matter politics, economics and entertainments. Besides that, Americans export their values, ideas, policy and weapons to worldwide. After all, these features are only existed in studies; in fact, most of people all over the world even interested in Americanization. Above all, globalization is a kind of objective process; it describes the development of the world, as a result, it has undergone a deeply transformation. Although after 1990s, globalization has little changed by Americanization, the characters would not be altered. Americanization just limits the effect of communication in terms of American popular culture, in other words, it might transform the direction of culture in some countries which affected by American. However, Americanization could not completely influence. From this point of view, globalization and Americanization are two completely different notions. The former one is objective, and the latter one is a description of tendency which is in process. Culture globalization and culture Americanization Culture globalization is a kind of tendency which accompanied by the development of association. It seems that different culture exchange and culture identity has increased deeply, thereby, shaping the culture consistency which has the similar value and lifestyle. However, Crane (2002, p.2) stated that the best known model of culture globalization is cultural imperialism theory. Indeed, culture globalization has expressed two aspects (Gang, 2002). On one hand, at present, the content and the space of culture communication is increasingly widely, the acceptance of new culture and traditional one has risen gradually. From the previous development of human beings, due to the limitation of regions, communication of different groups were not active. However, accompanied by the technology and transportation, people in different places are more closed than before. In other word, people are not only confining the trade, but also developing religions and cultures. In general, the culture betw een different groups has already not restricted by region, meanwhile, the level of communication has enhanced. Therefore, globalization is concentrated on the phenomenon of cross-cultural exchange. On the other hand, every nation culture and region culture would reach an overlapping consensus. As I mentioned before, previous human culture had developed with geographical isolation, due to that, the culture difference is obviously. Firstly, globalization brings the circulation of capital, and then different nations would crash by different culture and values. These changes make people possess a wider horizon. As a result, people would adopt and improve their domestic culture, and they would tolerant with other different culture. In this process of seeking common ground while reserving differences, some advantages would be absorbed into the domestic culture system. By contrast, culture Americanization is a sort of phenomenon which makes American mass communication spreads to different countries in order to converge on domestic culture to American culture. It seems that this phenomenon tries to transform a multicultural society to a single culture. Compare to the definition of culture globalization, culture Americanization has changed a tendency which shapes some universal cultural characters, such as the assimilation of values and lifestyles into some specific tendency of American. However, the society of American has existed one kind of ideology. In general, due to the attraction of American culture, it has shaped a new former of global culture which concentrates on American values. Some researchers have upheld this point urgently and expect to achieve their wishes. Charles Krauthammer who is a columnist in Washington Post has written that it has no global mass culture before, therefore, the present culture is forming, and it is the specific American mass culture (Krauthammer, 2006). Hall (1991) argued that globalization is Americanization. It is determined by film and other culture terms. All of these points belong to mass culture, and American has the advantages rather than other countries. In fact, except American, there is no countries would like to become the reproduction of American culture. Culture Americanization has hit the point of researchers who want to product their domestic culture out of America. Some of them have overstated the influence of Americanization so that people are boycotting the cultural Americanization. Especially, few people have distinguished the concept of culture globalization and culture Americanization. Therefore, only understanding the basic notions of globalization and Americanization could study the American phenomenon, such as Hollywood more deeply. Successful reasons why Chinese style is so popular in Hollywood Kung Fu Panda has won the successful achievement no matter in China or in America. Audiences are intoxicated with the Chinese styles. Due to the shape, spirit and meaning, plus the creation, Kung Fu Panda is so popular in China and all over the world. Consequently, Hollywood producers have concentrated on Chinese style in order to attract audiences to appreciate Hollywood films. People feel that the distance of different culture has cut down. More specifically, someone has pointed out that the Hollywood production has overstepped the understanding of domestic culture for Chinese. The reason why Hollywood captured the marrow of Chinese culture is that Hollywood has developed the strategies in China. The Chinese film market in Hollywood eyes Due to China has amount of populations and the economics has grown, China has acted an important role in current society. Indeed, China possesses a significant position in terms of politics, economics and culture. When China wanted to join in WTO in 1999 ¼Ã…’film is an important topic. Because China always has limited foreign investment to enter the domestic film market, America expected Chinese government to admit more America film entering into China. Besides that, some America film company could invest and build new modern cinemas in China. On November 15th, 1999, China and America has reached the agreement which permits foreign company which invests 50 percent stocks engaging the cinema buildings and managements after three years. In fact, from 1920s, Hollywood had entered into China. During 1930-40s, Hollywood film had occupied 75 percent of Chinese market. More apparently, Hollywood was opened by Cecil B.Demille, Ernes Lubitscht and Mickey Mouse. To be honest, the direct result is that Hollywood has cultivated amounts of audiences. Most audiences in these year liked Mary Pickford and Douglas Fairbanks rather than Hu Die or Jin Yan. More interesting, some fans assorted Chinese and Hollywood stars in pairs. However, at that time, some directors also imitated the Hollywood. In 1934, Han Langen acted Song of the Fishermen, from that, he worked with Yin Xiucen so that copied Stan Laurel and Oliver Hardy. Until 1949, because China has embarked on an independent, self-reliance road, Hollywood films were stooped. Therefore, Hollywood faded out gradually the entertainment in China. After 1980s, when the reform and open policy has suggested in China, meanwhile, with the relationship between China and the whole world h as increasingly closed than before, Chinese culture industry brought the moment for Hollywood, and then Hollywood paid attention to China again. With joined into WTO and one fifth percent of population in the world, even though there are some limitations of laws, cultures and ideology, the Hollywood producers are even addicted to China. As for America, the culture industry in China has not been developed at all. Because China culture industry has not enough investments, technology and regular companies, American producers are so interested in it. Consequently, as for Hollywood, Chinese film market is not only a gold ore, but an undeveloped diamond ore. Almost 1.3 billion potential audiences in China is a temptation for Hollywood. Indeed, when the Chinese film market opens, it will supply a fresh export film market for America, more importantly, China will probably be the second film market in the world, which beyond Europe and Japan. More specifically, in the future, every four Hollywood films would have one subject for China at least. Due to develop the Chinese film market, Hollywood film companies started to research Chinese market in the middle of 1990s. Some of them had established Chinese department, others had employed Chinese students going back to China which assumed an important position. Every film company has got in touch with the organizations which managed films in China. In 1999, Twentieth Century of Fox Film Corporation received the Chinese film delegation. In 2000, Warner Bros. provided financial aids to China in order to hold Chinese Culture in United States in America. Moreover, all of film companies such as Metro-Goldwyn-Mayes (MGM), Paramount Pictures, Inc., Warner Bros., Universal Pictures Co., tried to imagine how to enter into Chinese film market. Larry Gleason who is the CEO of MGM said 55 percent of America film incomes were from out of America; meanwhile, China has the most population in the world, it is no doubt that Hollywood must enter into China. Developing the potential of Chinese mar ket will be the aim of MGM. In fact, the points of Larry Gleason have represented most of Hollywood companies. The strategies of Hollywood in China As a developing country, on one hand, China insists on the policy of reform and open, on the other hand, China should retain the socialist system. Due to the political environment of China, Hollywood might confront some barriers if it will get into Chinese market. First of all, Chinese government even keeps the film administrative limitation. Second, there are some differences between Chinese unique culture and Hollywood culture. Thirdly, Chinese film market is in disorder status. Because of that, Hollywood has a clear awareness. Therefore, from these years, Hollywood adopted sorts of strategies to try to overcome and reduce these barriers, thereby, preparing getting into China for maximum effect. Firstly, Hollywood expected to utilize America political power to expand their survival space. Moreover, Hollywood tried to invest and manage the film production industry, distribution industry and project industry, so that it could establish the Chinese film market. Thirdly, Hollywood want ed to take pictures which are acted by Chinese producers or actors or utilize the Chinese style in order to cater to the Chinese audiences. Finally, with other media formers, Hollywood tried to cultivate audiences to possess wider interests in Hollywood, thereby, developing the potential Hollywood market. In general, these strategies had been used in Hollywood history, and it gained the success. As for Hollywood, China is the second Europe, and it would be the new world from their expectation. From the views of promoting Hollywood, America government always acts the role of guard. As for a product, America government sales films to worldwide. Instead of how to make films, government would think about what should they do first in order to create condition for producing. In 1922, America film production has set up The Motion Pictures Producers and Distributors Association (MPPDA) ¼Ã…’this association has cooperated with government, thereby, striving for abroad benefits. After World War à ¢Ã¢â‚¬ ¦Ã‚ ¡, The Motion Pictures Exports Association of America (MPEAA) was built. This association was duty to address the external transactions. These organizations often kept in touch with the Department of Commerce. Obviously, political factors are always the reinforcements of Americanization. As a result, in the future, America government must strive for the rights through the politics. To some extent, Hollywood is a new force for Americanization. The second strategy of Hollywood globalization is investing other countries film industry in order to set up an organization which is duty to manage it, thereby, controlling foreign film market. In fact, when Hollywood occupied the Europe film market, the first step was co-production and distribution. At present, Hollywood tried to adopt the same method to enter Chinese film market. For instance, Hollywood needs make films with Chinese, on one hand, Chinese film produce system could be bring into Hollywood; on the other hand, it could make a similar pattern which based on Hollywood, and the audiences could be cultivated by the this new pattern film. Take Kodak for example, they once considered choosing one of five countries or districts where has the biggest potential of film industries, Chinese mainland is in it. Fortunately, they have chosen Chinese mainland because they believe film business opportunities in China are the best. Furthermore, Kodak has planned to build up 6 to 8 mod ern cinemas in Beijing, Guangzhou and other big cities. Besides that, Kodak initiated that they would show both foreign language films and domestic films in order to cater to the requirements of Chinese audiences. Consequently, the reason why Hollywood and other film companies would get involved with Chinese film industry is one of the strategies to enter into Chinese film industry. Through the history of Hollywood, it is very fruitful that Hollywood used foreign directors, actors/actresses and subjects to conquer the hearts of foreign audiences. On one hand, all of these foreign sentiments have poured Hollywood into cultural nutrition; on the other hand, it would bring the culture sympathy from foreign countries. To illustrate, Bruce Lee, Jackie Chan and Jet Li represent the Chinese style influences of Hollywood. This strategy has increasingly covered the brand of Hollywood. At the same time, it regards global film to enter into the Chinese film market. The globalization of Hollywood has not only limited the export of films. Every year, there is a grand ceremony in Hollywood which is called Oscar. Meanwhile, Hollywood is utilizing the auxiliary product of film, such as DVD, books, toys to expand the infiltration of Hollywood. In general, Hollywood has stared at the Chinese film market. For the strategies of globalization in America, Hollywood has not only opened up the second market which is inferior to America, but also weaved many America fables through the American love story and hero story. Therefore, Hollywood would conquer the foreign nations. Hollywood has altered the America to the world; meanwhile, the world is changing by America. Discussions The strategies of Americanization and films With the strategies of Americanization, culture industry, especially the film part is a significant chess for America. When culture has become an industry, the functions of economics and culture have overlapped. Indeed, the exports of cultural product have expanded the economic market, also gains the profits. At the same time, on one hand, these culture products could be sold by America lifestyle or values, on the other hand, culture is like a product and product would express culture, they are interaction. Due to culturae products have gained profits and they also create the meaning of advertisement, all of these elements which contain images, sounds, words, pictures and models have exploited the huge market of America politics and economics. As culturae products have its special meanings, America is making great efforts to be Americanization, especially the Americanization of Hollywood films. Early in 1930s, America government realized that film and other formers of mass culture not only possessed the meaning of industry, but conducted America culture, economics and politics. These mass culture and film would possess a priority function. The export of culture might affect other countries, districts and the awareness of nations, religions, culture even languages, in order to weaken their traditional culture, thereby, creating the memory of nation culture and promoting the mixture of America values and beliefs. Consequently, from World Warà ¢Ã¢â‚¬ ¦Ã‚  , America spread films, TV programmes, records and other mass cultural products to all over the world. During in World Warà ¢Ã¢â‚¬ ¦Ã‚ ¡, Hollywood became an important tool which helped the government conduct America. Films which become the most international media industry play a significant role in culture industry. To some extent, from beginning, Hollywood has spread America to the world and America movies possessed an international horizon. The first ten years of twentieth century, Hollywood producers have begun to set up offices out of America. From World Warà ¢Ã¢â‚¬ ¦Ã‚  , America films have replaced by France, British and Germany, became an international film market. From 1919, foreign film markets have brought into the budget of American films. After 1930s, the income of foreign film market already has accounted for one third to one half profits in total of American films. In other words, World Warà ¢Ã¢â‚¬ ¦Ã‚  and World Warà ¢Ã¢â‚¬ ¦Ã‚ ¡placed American films into the leader of the world in terms of economics and produce. After that, this priority position has not been wavered. Although the sound film had emerged, and the language barriers also had brought some threatens for American fi lms, Hollywood had adapted this method of art and technology changes, thereby, consolidating its powerful position. Until 1995, Hollywood films have possessed almost 75 percent of Europe box office income in total. Moreover, Hollywood even owns film market in Canada, Latin America, Oceania and Asia. Even though in Hong Kong where has been called Eastern Hollywood, American films have consolidated its domestic position. In the late of twentieth century, Hollywood has gained 7.5 billion dollars in America as well as over 6 billion dollars from overseas film markets. It became an important component in America new economics (Rao, 2009). After a half century of international efforts, nowadays, American films have been the world film and Hollywood is prevalent. Hollywood films no longer seemed only in America; instead, it became a byword for films. Consequently, America mass culture does not like an imports objective. Indeed, Hollywood has conquered the whole world, and we are becoming a Hollywood star. In the past ten years, due to commerce and military, the debate of information era and information society has become the main struggle of international politics, economics and culture. In fact, the competition of countries depends on information creation and the speed of circulation. Therefore, dominating the media is controlling the benefits of politics and economics. In other words, creating the media industry is producing the benefits of politics and economics. Due to this global competition, in many developing countries, culture nationalism is emerging. Consequently, because of the conflicts of nationalism and global tendency, how Chinese films would maintain its national orientation under the impact of Hollywood is becoming an inevitable thinking. From a higher level, this is a question which deals with globalization of Chinese culture. The vitality of domestic movies in China Even though Hollywood is a huge threatens for the domestic films, Hollywood would not become the gravedigger of domestic films, especially for China which has oriental culture for thousand years of history as well as suffered from vast disaster. As a matter of fact, Hollywood is impossible to replace the domestic culture in China. Even if in 1990s, Hollywood films had entered into China, it was still a number of domestic films had a higher market allotment in Chinese film market. For instance, in 2000, the income of Mulan and Notting Hill has less than ten millions, but the income of Chinese film Be There or Be Square has over 39 million (Rao, 2009), which had exceeded any of Hollywood films in that years. It seems that the domestic films in China are also having a place to live in after Hollywood is getting into China. The key point of Chinese film industry needs to exploit, cultivate and expand its advantages as well as reduce the disadvantage, thereby, strengthening the vitality o f domestic films. As for China, the Chinese films advantages could provide buffer of space, and they also require a kind of potential. For Chinese films, the most obvious advantage is China has a long history as well as the specific culture tradition. Though from 19 century, western culture has affected China, it also has a large difference between western and China in terms of lifestyles, values and languages. Due to that, film Star Wars which made a great sensation in Europe and United States has not accepted by Chinese audiences. Furthermore, the film Crouching Tiger, Hidden Dragon which was directed by Ang Lee was well liked by western audiences rather than China. These examples have showed that China and western countries even has existed the difference, it means Hollywood cannot replace the domestic films, in other words, Chinese films possess their special characters that Hollywood would never have. Therefore, if Chinese films may utilize Chinese traditional resources of culture creatively, the domestic films would occupy an important position in China even in Asia and Chinese culture space in the world. From another point of view, oriental culture tradition might provide a fresh cultural reference to western audiences, thereby, entering into the mainstream of Hollywood. More importantly, China has special condition. Compare to western countries, China is experiencing the transitional era, which transforms traditional society to modern society. Any of the transitional eras are the golden eras of the domestic films, in other words, the transition promotes society relations, interpersonal relations and family relations, due to that, the destiny and values have been altered. Indeed, the true life has provided the materials which are full of dramatic rather than drama as well as it requires much fresher life legend instead of stories. Thus, as for Chinese audiences, on one hand, they need Hollywood produce momentary of imagines; on the other hand, they also use film which is like a mirror to reflect the variation of soul. It should be said that from 1990s, such as The Story of Qiu Ju, Lovers Grief Over the Yellow River, The Treatment have fully utilized the domestic, actual cultural resources to reflect the situation at that moment. All of them are good at combing the social pictures, the ordinary civilians fate to the popular movie patterns. Not only expresses the experiences of transition eras, but also the desire of survival and wisdom, thereby, obtaining the audiences. Therefore, the domestic reality is the cultural superiority of Chinese films. According to the process of globalization, Chinese films also have a significance domestic superiority which is the potential film consumption market. Take Beijing for example, if resident see five films per year, it will reach 6 million RMB in total. Indeed, China has more than 12 million populations, if everyone sees one film per year, though the price is 5 RMB, the income of the whole year should achieve 60 million RMB. This income would support Chinese producers make the excellent domestic films. Moreover, China owns three hundred thousand employees and over hundred years film history, most importantly, there are amounts of talented person who are interested in films, all of these are the advantages of competition. Especially, because China has lower lever economics, the cost of films would less than Hollywood. Therefore, it would become an important strategy of contending for Hollywood. Above all, as I mentioned before, all of them should based on the root, once they come true, the fate of Chinese films would tend to be a bright future. Even though film which is a culture industry would not adapted by all market principles, if Chinese films would not run into market, Chinese films will not be paid attention by the world. Therefore, due to adapt to the market requirements, Chinese film industry must carry on the reformation of industrialization. Overall, Chinese films should make efforts from four aspects in order to open up the international space of Chinese films. First of all, China should establish film produce and distribution organizations which possess the international marketing, thereby, shaping a professional film enterprise. Furthermore, recruiting a number of film management persons who has professional quality of movie as well as carrying on the transitional economics. Thirdly, supporting film companies which produce films according to the requirement of international market, so that film companies could create the domestic film brands which are made in China. Finally, film companies should develop the products which are related to films, with TV, videos, DVD and networks to increase the added values. Conclusion It is no doubt that many people blamed the cultural invasion, even some pointed out that the whole world would be brought into the capitalism system which was hold by powerful capitalism countries. However, some researchers argued that globalization has affected domestic films. Obviously, with the development of globalization, the properties in different countries would not distinguish. When international films become an international culture, it is a risk of cultural environment. Indeed, Chinese film is confronting some challenges and threatens not only from Hollywood. Nevertheless, WTO and Hollywood are just providing an opportunity to refer. As for China, the domestic films must reform to themselves rather than imitating. More precisely, reformation is the only way to live and develop, otherwise, whether Hollywood entered into China or not, Chinese film has no way to go. Consequently, China should explore a kind of film industry and market which is suitable for the condition of China in terms of adapting Chinese politics, economics and cultural principles. The future of globalization not only means the choices of hegemony, but also obtains the equal rights of weakness. To some extent, the diversity of culture is the prerequisite of cultural vitality.

Friday, October 25, 2019

The Impact of Digital Media on Consumer Spending Essay examples -- Con

The impact of digital media on consumer spending has had a positive and negative impact on the average consumer. While digital media has opened up new businesses and career fields, simultaneously it has closed and decimated traditional â€Å"brick and mortar† establishments, decreasing the need for sales professionals. Many years prior to the affordability of personal computers in the 1980s, consumers were hunter-gatherers, whereas their actual jobs were hunting and gathering food for everyday subsistence. Once humankind evolved, trading and bartering came into play along with an increased level of occupational specialization. As the world population increased, natural resources decreased, innovation and transportation systems improved, and trade became the vehicle for survival and wealth building. Fast forward to present day, and we can see three major impacts digital media has had on consumer spending, the ease of accessibility for the consumer, the financial benefit to the online retailer, and the impact to the traditional â€Å"brick and mortar† establishments. Seeing that we are becoming more of a sedentary society, ease of accessibility is critical in the influencing consumers spending habits. Fast food restaurants, microwave foodstuffs, and â€Å"instant† products all have one major advantage to the consumer†¦they save time. Consumers spend an average of 8.6 hours working per day (Labor), therefore with only 24-hours in the day; any product or process that can save precious minutes could be destined for success. Online shopping is only a few clicks away, and the product you select will be at your doorstep in a relatively short period. Additionally, with internet accessibility, consumers spend less time and resources researching products... ...rt journey towards insolvency. Works Cited Internet Retailer, Portal to E-commerce Intelligence. (2012). Trends and Data, Consumers. Chicago, IL: Retrieved from http://www.internetretailer.com/trends/consumers/ Internet Retailer, Portal to E-commerce Intelligence. (2012). Trends and Data, Sales. Chicago, IL: Retrieved from http://www.internetretailer.com/trends/sales/ United States Department of Labor, Bureau of Labor Statistics. (2011). American Time Use Survey. Washington, DC: Retrieved from http://www.bls.gov/tus/charts/ Hubbard, R. G., & O’Brien, A. P. (2010). Macroeconomics. (3rd ed.). Boston, MA: Pearson. United States Department of Commerce, Census Bureau, and International Trade Administration; Advocacy-funded research by Kathryn Kobe (2007). Washington, DC: Retrieved from http://www.sba.gov/advo/research/rs299.pdf The Impact of Digital Media on Consumer Spending Essay examples -- Con The impact of digital media on consumer spending has had a positive and negative impact on the average consumer. While digital media has opened up new businesses and career fields, simultaneously it has closed and decimated traditional â€Å"brick and mortar† establishments, decreasing the need for sales professionals. Many years prior to the affordability of personal computers in the 1980s, consumers were hunter-gatherers, whereas their actual jobs were hunting and gathering food for everyday subsistence. Once humankind evolved, trading and bartering came into play along with an increased level of occupational specialization. As the world population increased, natural resources decreased, innovation and transportation systems improved, and trade became the vehicle for survival and wealth building. Fast forward to present day, and we can see three major impacts digital media has had on consumer spending, the ease of accessibility for the consumer, the financial benefit to the online retailer, and the impact to the traditional â€Å"brick and mortar† establishments. Seeing that we are becoming more of a sedentary society, ease of accessibility is critical in the influencing consumers spending habits. Fast food restaurants, microwave foodstuffs, and â€Å"instant† products all have one major advantage to the consumer†¦they save time. Consumers spend an average of 8.6 hours working per day (Labor), therefore with only 24-hours in the day; any product or process that can save precious minutes could be destined for success. Online shopping is only a few clicks away, and the product you select will be at your doorstep in a relatively short period. Additionally, with internet accessibility, consumers spend less time and resources researching products... ...rt journey towards insolvency. Works Cited Internet Retailer, Portal to E-commerce Intelligence. (2012). Trends and Data, Consumers. Chicago, IL: Retrieved from http://www.internetretailer.com/trends/consumers/ Internet Retailer, Portal to E-commerce Intelligence. (2012). Trends and Data, Sales. Chicago, IL: Retrieved from http://www.internetretailer.com/trends/sales/ United States Department of Labor, Bureau of Labor Statistics. (2011). American Time Use Survey. Washington, DC: Retrieved from http://www.bls.gov/tus/charts/ Hubbard, R. G., & O’Brien, A. P. (2010). Macroeconomics. (3rd ed.). Boston, MA: Pearson. United States Department of Commerce, Census Bureau, and International Trade Administration; Advocacy-funded research by Kathryn Kobe (2007). Washington, DC: Retrieved from http://www.sba.gov/advo/research/rs299.pdf

Thursday, October 24, 2019

Nanotechnology

Nanotechnology is a new multidisciplinary science interfering with many research areas and aspects. This technology deals with so small particles ranges from 1 to 100 nm (Birla et al., 2009; Husseiny et al., 2015). Nanoparticles of some metals like Au, Ag, Pt and Cu have paid more attention because of their biotechnological benefits (Rai and Duran, 2011). Research revealed the multiapplication of nanoparticle due to their unique properties in electronics, medicine, agriculture, pharmaceutic and environment (Nanda and Majeed, 2014; Dasgupta et al., 2015). Metal nanoparticles emerged as an alternative variety of antibacterial agents against strains of high resistance to the classical antibiotics (Naseem and Farrukh, 2015). Nanoparticles were used as antiviral agents (Gaikwad et al., 2013), effective antibacterial (Singh et al., 2013), cancer cells and antitumor (Daenen et al., 2014). Many researches have been directed to apply the nanoparticles of metals as anthelmintic (Garga and Chandrab, 2012), antifungal (Kim et al., 2012), antiprotozoal (Said et al., 2012), , acaricidal (Marimuthu et al., 2013) and larvicidal (Muthukumaran et al., 2015). Nanoparticles have many chemical and physical characteristics that differ from the metallic particles. Specific characteristics of nanoparticles such as their optical, physicochemical, mechanical properties make them crucial in many applications. Therefore, nanoparticles could be the key factor for the future technologies. Scientific as well as public associations are paying their attention for nanoparticles technology as a good investment source. Nanoparticles could be produced via physical, chemical or biological methods (Haider and Kang, 2015; Ebrahiminezhad et al., 2017). Both chemical and physical methods use reducing agents such as sodium borohydride, sodium citrate and alcohols (Rai and Duran, 2011). However, using of microorganisms in synthesis of nanoparticles represents another great achievement because of the economic and ease production (Shelar and Chavan, 2014; Patel et al., 2015). Research revealed that biological methods is an inexpensive and eco-friendly way for synthesis of nanoparticles. This method used biological agents including bacteria, fungi, yeast and plants (Mourato et al., 2011). Recently, emerging such microorganisms as eco-friendly nano-factories to manufacture inorganic nanoparticles was attractive (Lee et al., 2004; Lengke et al., 2007). Fungi were mentioned as excellent candidates for metal nanoparticle synthesis because they contain many of enzymes that induce the production (Sastry et al., 2003). It was assumed that the mechanism involved in nanoparticles production by fungi was due to cell wall sugars that could reduce the metal ions (Mukherjee et al., 2002) and because they have the high cell wall binding capacity, metal uptake and secrete more amounts of proteins lead to the higher productivity of nanoparticles (Vahabi et al., 2011). Fungi have some advantages over the other microorganisms regarding the synthesis of NPs, because fungal mycelia are able to resist pressure, high temperature and easy storage in the laboratory (Kiran et al., 2016). There are many of metals for biosynthesis (NPs) such as copper, zinc, iron, iron trichloride, lead carbonate, gold and silver (Siddiqi and Husen, 2016). In addition, silver NPs could be synthesized by fungi either intracellularly or extracellularly but the extracellular biosynthesis downstream process much easier and showed more activities against many pathogens (Ahmad et al., 2003). Among the active fungi that were reported to produce nanoparticles; Rhizopous oryzae produced nanoparticles intracellularly of gold (Das et al., 2012), Verticillium sp extracellularly peodcued gold and silver nanoparticles (Soni and Prakash, 2014) in the size range of 20–51 nm. However, F. oxysporum produced nanoparticles of silver of 5–15 nm and 8-14 nm in diameter extracellularly (Ahmad et al., 2003; Senapati et al., 2005). Many other fungi were approved for their productivity of nanoparticles of different metals either extracellularly or intracellularly including: Phoma sp. (Chen et al., 2003), the endophytic fungus Colletotrichum sp. (Shankar et al., 2003), Aspergillus fumigatus (Kuber and D'Souza, 2006) , Fusarium acuminatum (Ingle et al., 2008) , Trichoderma asperellum (Mukherjee et al., 2008), F. semitectum (Sawle et al., 2008), Phoma glomerate (Birla et al. 2009), F. solani (Ingle et al., 2009) , plant pathogenic fungi Aspergillus niger (Gade et al., 2008; Jaidev and Narasimha, 2010), Aspergillus flavus (Vigneshwaran et al., 2007; Jain et al., 2011) , Paecilomyces lilacinus (Devi and Joshi, 2012), endophytic fungus Pencillium sp. (Singh et al., 2013), Aspergillus foetidus (Roy and Das, 2014), Rhizopus stolonifer (AbdelRahim et al., 2017), Penicillium Oxalicum (Bhattacharjee et al., 2017) and Trichoderma atroviride (Saravanakumar and Wang, 2018). Many recent reports have shown that production of nanoparticles by fungi are could be affected by various condition of temperature, biomass weight, time and pH ( Balakumaran et al., 2016; Liang et al., 2017; Othman et al., 2017). Husseiny et al. (2015) reported that most important factors that were affecting the biosynthesis of AgNPs were the temperature, pH, time, the concentration of AgNO3 and amount biomass. Narayanan and Sakthivel (2010) approved that incubation at 27 0C for 72 h with 7 pH and 10 g of the fungal biomass and 1mM concentration of AgNPs were considered the optimum conditions for production of AgNPs from AgNO3 by fungi. Researches showed some variations in the characteristics of the biosynthesized AgNPs by different fungal species. These variations could be due to the source of fungal isolates or strains and types of medium (Devi and Joshi, 2012; Roy and Das, 2014). When Alam et al. (2017) compared the different types of media, they found Czapex dox broth was a good medium to produce enough mycelial biomass to synthesize AgNPs. This because this medium contains essential carbon and nitrogen source along with other vital macro and micronutrients such as magnesium, sodium, calcium, potassium, iron and zinc which are vital for fungal growth.Nowadays, application of AgNPs confirmed their effectiveness in treatment of cancer, bone implant, anti-inflammatory and their biocidal activity against many bacteria and pathogens (Husseiny et al., 2015; Majeed et al., 2016). The antibacterial properties of AgNPs are due to the oxidation and liberation of Ag+ ions into the environment that makes it an ideal biocidal agent (Sivakumar et al., 2015). It is expected that the large surface area to volume ratio as well as high fraction of the surface atoms of the nanoparticles increase their antimicrobial activity as compared with bulk silver metal (Joy and Johnson, 2015). Moreover, the small size of the nanoparticles facilitates their penetration inside the cell. Additionally, excellent antibacterial properties exhibited by AgNPs are due to their well-developed surface which provides maximum contact with the environment (Mitiku and Yilma, 2017). Recent research approved the antibacterial activity of the silver nanoparticles against many bacteria especially those having the capability to cause severe disease for the human such as Salmonella enterica, Enterococcus faecalis, Streptococcus, Proteus mirabilis, Staphylococcus aureus, Escherichia coli, Staphylococci and Pseudomonas sp (Devi and Joshi, 2012; Shelar and Chavan, 2014; Muhsin and Hachim, 2016; Madakka et al., 2018; Saravanakumar and Wang, 2018). However, shape, dimension, and the exterior charge as well as the concentration of the AgNPs are important factors that affect the antimicrobial activity the nanoparticles against the tested bacteria (Madakka et al., 2018). Devi and Joshi (2012) approved the antibacterial activity of AgNPs comparing with erythromycin, methicillin, chloramphenicol and ciprofloxacin agents Staphylococcus aureus, Streptococcus pyogenes, Salmonella enterica and Enterococcus faecalis. They showed that the diameter of inhibition zones obtained by the silver-nanoparticles, with 5-50 nm in diameter, were more than those obtained by the antibiotics. Shelar and Chavan, (2014) showed that Bacillus subtilis and Staphylococcus sp were inhibited by silver nanoparticles with diameter of 17-32 nm in very close pattern to the standard antibiotic streptomycin. Muhsin and Hachim (2016) reported the best concentration of silver nanoparticles with diameter 8-90 nm that showed strong antibacterial activity against Escherichia coli, Proteus mirabilis, Pseudomonas aeruginosa, Salmonella typhi and Staphylococcus aureus streptomycin was 100 Â µl/ ml. Based on the above-mentioned information, we assume that fungi as bio-factories for the biogenic synthesis of the silver nanoparticles are very interesting during eco-friendly and safe technology, also for future application as antimicrobial agents. Nanotechnology Nanotechnology is a new multidisciplinary science interfering with many research areas and aspects. This technology deals with so small particles ranges from 1 to 100 nm (Birla et al., 2009; Husseiny et al., 2015). Nanoparticles of some metals like Au, Ag, Pt and Cu have paid more attention because of their biotechnological benefits (Rai and Duran, 2011). Research revealed the multiapplication of nanoparticle due to their unique properties in electronics, medicine, agriculture, pharmaceutic and environment (Nanda and Majeed, 2014; Dasgupta et al., 2015). Metal nanoparticles emerged as an alternative variety of antibacterial agents against strains of high resistance to the classical antibiotics (Naseem and Farrukh, 2015). Nanoparticles were used as antiviral agents (Gaikwad et al., 2013), effective antibacterial (Singh et al., 2013), cancer cells and antitumor (Daenen et al., 2014). Many researches have been directed to apply the nanoparticles of metals as anthelmintic (Garga and Chandrab, 2012), antifungal (Kim et al., 2012), antiprotozoal (Said et al., 2012), , acaricidal (Marimuthu et al., 2013) and larvicidal (Muthukumaran et al., 2015). Nanoparticles have many chemical and physical characteristics that differ from the metallic particles. Specific characteristics of nanoparticles such as their optical, physicochemical, mechanical properties make them crucial in many applications. Therefore, nanoparticles could be the key factor for the future technologies. Scientific as well as public associations are paying their attention for nanoparticles technology as a good investment source. Nanoparticles could be produced via physical, chemical or biological methods (Haider and Kang, 2015; Ebrahiminezhad et al., 2017). Both chemical and physical methods use reducing agents such as sodium borohydride, sodium citrate and alcohols (Rai and Duran, 2011). However, using of microorganisms in synthesis of nanoparticles represents another great achievement because of the economic and ease production (Shelar and Chavan, 2014; Patel et al., 2015). Research revealed that biological methods is an inexpensive and eco-friendly way for synthesis of nanoparticles. This method used biological agents including bacteria, fungi, yeast and plants (Mourato et al., 2011). Recently, emerging such microorganisms as eco-friendly nano-factories to manufacture inorganic nanoparticles was attractive (Lee et al., 2004; Lengke et al., 2007). Fungi were mentioned as excellent candidates for metal nanoparticle synthesis because they contain many of enzymes that induce the production (Sastry et al., 2003). It was assumed that the mechanism involved in nanoparticles production by fungi was due to cell wall sugars that could reduce the metal ions (Mukherjee et al., 2002) and because they have the high cell wall binding capacity, metal uptake and secrete more amounts of proteins lead to the higher productivity of nanoparticles (Vahabi et al., 2011). Fungi have some advantages over the other microorganisms regarding the synthesis of NPs, because fungal mycelia are able to resist pressure, high temperature and easy storage in the laboratory (Kiran et al., 2016). There are many of metals for biosynthesis (NPs) such as copper, zinc, iron, iron trichloride, lead carbonate, gold and silver (Siddiqi and Husen, 2016). In addition, silver NPs could be synthesized by fungi either intracellularly or extracellularly but the extracellular biosynthesis downstream process much easier and showed more activities against many pathogens (Ahmad et al., 2003). Among the active fungi that were reported to produce nanoparticles; Rhizopous oryzae produced nanoparticles intracellularly of gold (Das et al., 2012), Verticillium sp extracellularly peodcued gold and silver nanoparticles (Soni and Prakash, 2014) in the size range of 20–51 nm. However, F. oxysporum produced nanoparticles of silver of 5–15 nm and 8-14 nm in diameter extracellularly (Ahmad et al., 2003; Senapati et al., 2005). Many other fungi were approved for their productivity of nanoparticles of different metals either extracellularly or intracellularly including: Phoma sp. (Chen et al., 2003), the endophytic fungus Colletotrichum sp. (Shankar et al., 2003), Aspergillus fumigatus (Kuber and D'Souza, 2006) , Fusarium acuminatum (Ingle et al., 2008) , Trichoderma asperellum (Mukherjee et al., 2008), F. semitectum (Sawle et al., 2008), Phoma glomerate (Birla et al. 2009), F. solani (Ingle et al., 2009) , plant pathogenic fungi Aspergillus niger (Gade et al., 2008; Jaidev and Narasimha, 2010), Aspergillus flavus (Vigneshwaran et al., 2007; Jain et al., 2011) , Paecilomyces lilacinus (Devi and Joshi, 2012), endophytic fungus Pencillium sp. (Singh et al., 2013), Aspergillus foetidus (Roy and Das, 2014), Rhizopus stolonifer (AbdelRahim et al., 2017), Penicillium Oxalicum (Bhattacharjee et al., 2017) and Trichoderma atroviride (Saravanakumar and Wang, 2018). Many recent reports have shown that production of nanoparticles by fungi are could be affected by various condition of temperature, biomass weight, time and pH ( Balakumaran et al., 2016; Liang et al., 2017; Othman et al., 2017). Husseiny et al. (2015) reported that most important factors that were affecting the biosynthesis of AgNPs were the temperature, pH, time, the concentration of AgNO3 and amount biomass. Narayanan and Sakthivel (2010) approved that incubation at 27 0C for 72 h with 7 pH and 10 g of the fungal biomass and 1mM concentration of AgNPs were considered the optimum conditions for production of AgNPs from AgNO3 by fungi. Researches showed some variations in the characteristics of the biosynthesized AgNPs by different fungal species. These variations could be due to the source of fungal isolates or strains and types of medium (Devi and Joshi, 2012; Roy and Das, 2014). When Alam et al. (2017) compared the different types of media, they found Czapex dox broth was a good medium to produce enough mycelial biomass to synthesize AgNPs. This because this medium contains essential carbon and nitrogen source along with other vital macro and micronutrients such as magnesium, sodium, calcium, potassium, iron and zinc which are vital for fungal growth.Nowadays, application of AgNPs confirmed their effectiveness in treatment of cancer, bone implant, anti-inflammatory and their biocidal activity against many bacteria and pathogens (Husseiny et al., 2015; Majeed et al., 2016). The antibacterial properties of AgNPs are due to the oxidation and liberation of Ag+ ions into the environment that makes it an ideal biocidal agent (Sivakumar et al., 2015). It is expected that the large surface area to volume ratio as well as high fraction of the surface atoms of the nanoparticles increase their antimicrobial activity as compared with bulk silver metal (Joy and Johnson, 2015). Moreover, the small size of the nanoparticles facilitates their penetration inside the cell. Additionally, excellent antibacterial properties exhibited by AgNPs are due to their well-developed surface which provides maximum contact with the environment (Mitiku and Yilma, 2017). Recent research approved the antibacterial activity of the silver nanoparticles against many bacteria especially those having the capability to cause severe disease for the human such as Salmonella enterica, Enterococcus faecalis, Streptococcus, Proteus mirabilis, Staphylococcus aureus, Escherichia coli, Staphylococci and Pseudomonas sp (Devi and Joshi, 2012; Shelar and Chavan, 2014; Muhsin and Hachim, 2016; Madakka et al., 2018; Saravanakumar and Wang, 2018). However, shape, dimension, and the exterior charge as well as the concentration of the AgNPs are important factors that affect the antimicrobial activity the nanoparticles against the tested bacteria (Madakka et al., 2018). Devi and Joshi (2012) approved the antibacterial activity of AgNPs comparing with erythromycin, methicillin, chloramphenicol and ciprofloxacin agents Staphylococcus aureus, Streptococcus pyogenes, Salmonella enterica and Enterococcus faecalis. They showed that the diameter of inhibition zones obtained by the silver-nanoparticles, with 5-50 nm in diameter, were more than those obtained by the antibiotics. Shelar and Chavan, (2014) showed that Bacillus subtilis and Staphylococcus sp were inhibited by silver nanoparticles with diameter of 17-32 nm in very close pattern to the standard antibiotic streptomycin. Muhsin and Hachim (2016) reported the best concentration of silver nanoparticles with diameter 8-90 nm that showed strong antibacterial activity against Escherichia coli, Proteus mirabilis, Pseudomonas aeruginosa, Salmonella typhi and Staphylococcus aureus streptomycin was 100 Â µl/ ml. Based on the above-mentioned information, we assume that fungi as bio-factories for the biogenic synthesis of the silver nanoparticles are very interesting during eco-friendly and safe technology, also for future application as antimicrobial agents.

Wednesday, October 23, 2019

Cloud computing Essay

In the past a few years, the rapid advances in technology had brought us more challenges in adopting emerging technologies and pedagogies in our teaching and learning environment. As our school is committed to developing, implementing, and maintaining quality education programs, it becomes imperative to utilize updated technology to address the changing demand of students. However, the cost and time to develop the information, software, and resources is too high for us. Facing the high cost of providing computing infrastructure and software by traditional independent software vendors, I have examined the possibility of deploying a private cloud computing system in our school to help cut down our technology expense, and the implementation is feasible. Nowadays, all types of organizations are trending toward cloud computing. It reflects the ability of having access to information, software, and computing resource infrastructure without necessarily having to own them. By deploying cloud computing, it will allow students to personalize their environments in which they learn, help cut down our expense on IT management cost, and provide greater flexibility in maintaining security, reliability and compliance. Overall, the cloud computing can be a strong tool in enhancing our teaching and learning. Please allow me to discuss different aspects of cloud computing: * What is private cloud computing * How to implement private cloud computing system * What are advantages of private cloud computing What is private cloud computing Definition of cloud computing The term â€Å"cloud† implies an idea that users are able to access applications from any location in the world. Cloud computing is defined as a collection of disembodied services accessible from anywhere using any mobile device that has access to the Internet (Mondal 2009). In other words, cloud computing is an application service that is like e-mail and uses ubiquitous resources that can be shared by many students at the same time. To be more specific, in contrast to traditional computing that access data and run through software locally, cloud computing store data in a data center rather than in the client’s computer. Also, instead of installing a suite of software for each computer, cloud computing allows users to load only one web-based application that hosts all the programs the user would need for work (see figure below). Figure: How does cloud computing work Examples of cloud computing For example, someone accesses email through a web-based email service (such as Google’s Gmail) does not need to run an email program or store messages locally. Instead, both the application and the underlying data are hosted in Google’s data center. A similar distinction can be drawn between an end user running a traditional word processing application, such as Microsoft Word, and another end user using a cloud based application, such as Google Docs (Thomas 2011). Concept of private cloud computing In terms of private cloud computing, it refers as internal cloud, which is developed and provided only for a single organization. By having a private cloud, an organization will have a full control over data and security. Besides, a private cloud will provide students and staff with a flexible and agile private infrastructure to run service workloads within the administrative domain (Wang 2011). How to implement private cloud computing system Cloud service provider needed In order to run a private cloud computing system, we need to have a cloud service provider to support the network facilities. Independent software vendors supply the computer and operating system resources that can be accessed via the Internet (Katzan 2010). There are a number of software vendors that provide customized cloud service. Once the operating system of cloud computing is set up, students and faculties will share the software together and achieve significant economy of scale. Potential software vendor: Unisys One software vendor candidate is Unisys, which is a worldwide information technology company. They provide a portfolio of IT services, software, and technology that solve critical problems for clients. Also, they have a competitive advantage in specializing in helping clients secure their operations, increase the efficiency and utilization of their data centers, enhance support to their end users and constituents, and modernize their enterprise applications. In January 2012, Unisys helped California Sate University deploy a private cloud solution to streamline services to students and administrators. What are advantages of private cloud computing Decreased implementation cost Since cloud environment does not reside in a capital facility, there is a substantial saving of the time and space. Also, it provides users access only to the resources they need for a particular task. This prevents them from paying for idle computing resources. Besides, there are competing providers for this service and an organization can always shift its business to another company offering better service or lower price. In terms of statistics, we spend $6,000 per month to update software, maintain our computer lab, and pay our employees. However, implementing a cloud computing with a constructing price of $2800 will incur a cost as low as $249 per month (Hinchcliffe 2009). Increased flexibility With cloud computing, students can get access to learning tools with flexible operating platforms, and many students can obtain the same resources at the same time. Therefore, it encourages students to work collaboratively with their classmates and teachers and share their work with each other without a restriction of location. Also, cloud computing helps create a more open and responsive learning environment for students. User friendly Cloud Computing enables students to access various computing resources simply, including computing cycles, storage space, programming environments and software applications (Dothang 2010). As everything is stored on the Internet, no configuration or backup is needed. All a user needs is only a device and Internet access. Significant workload shift Cloud vendors have vast data centers full of tens of thousands of server computers, offering computing power and storage of a magnitude never available before. In other words, cloud computing promises virtually unlimited resources. Besides, it does not require the business to deal with installation, upgrade, maintenance, and staff training which eliminates a significant amount of workload.