Tuesday, December 17, 2019

Reconciliation with the Indigenous People of Australia Essay

Reconciliation with the Indigenous People of Australia Reconciliation is not only an issue for the indigenous people of Australia, but for every Australian. The a major step in achieving this is for an official apology to be made by the Australian Government to indigenous Australians - especially those of the Stolen Generation. But as with any controversial issue in our society there are many differing views on the matter, in support and not in support of such a move. This essay will briefly outline these arguments subjectively. Firstly an argument in support of an apology is that such a statement would be simply recognizing history and accepting the truth – which some argue is the mature and†¦show more content†¦It is many citizens’ beliefs that the situation can be improved through reconciliation because it ensures equal rights, a better way of life and harmony. It will provide compensation – aiding many poverty stricken communities and why shouldn’t these citizens get adequate health care, education, housing and employment support that every Australian citizen deserves? Why should Australia be one of the few countries in the world that does not recognize their indigenous race of people? This leads onto the other hand of the argument of saying â€Å"sorry†. Some people still believe that what the authorities did with the stolen generation was satisfactory (not ideal) but did help to prevent some aboriginal children dying in the harshness of the outback. Some believe that it occurred so long ago it would be unsuitable to apologize because it was the present government’s fault. Though all in all, an argument to why the government will not apologize to the Stolen Generation has not been fully justified at present. Howard is simply standing by his and his government’s belief that it is just inappropriate to do. This is because the act of â€Å"saying sorry† wouldShow MoreRelated Uncertain Reconciliation between Indigenous and Non-Indigenous people of Australia688 Words   |  3 PagesReconciliation between Aboriginal People and Non-Aboriginal people to some extent is important towards Australia’s future. Given the past injustices involving land rights, the stolen generation and Government Policies, it illustrates that Australia has some way to go ahead of the full reconciliation between Indigenous and Non-Indigenous Australians and that without reconciliation our future is uncertain. The Aboriginals were denied their land rights when European settlement occurred in AustraliaRead MoreAustralia Based On The Doctrine Of Terra Nullius1416 Words   |  6 Pagesin Australia based on the doctrine of terra nullius. This meant that they did not formally recognize the existing Indigenous Australians and their ancestral land. Subsequently, the Aboriginals and Torres Strait Islanders were excluded from matters concerning their ancestral land during the drafting of the Australian constitution. Thus, resulting in an Australian constitution that discriminated against its first peoples, their connection to the land, culture and laws. â€Å"The Indigenous people we subjugatedRead MoreA Speech That People Of Australia Will Never Forget895 Words   |  4 PagesPrime Minister Kevin Rudd made a speech that people of Australia will never forget. Prime Minister Rudd stood up in front of parliament and apologised to the Indigenous people of Australia, he apologised for laws, policies and mistreatment on the behalf of successive parliaments and governments with particular focus on people affected by the stolen generation (Rudd, 2011). An ideal picture of the future was also painted, where Indigenous and non-Indigenous Australians are equals, where the gap in â€Å"lifeRead MoreThe Stereotypes Of Indigenous Australians And Torres Strait Islanders Essay1294 Words   |  6 PagesThe injustice of stereotypes begins with depictions of diverse groups as uniform. For Indigenous Australian stereotypes, there are prevailing negative views of laziness, welfare abuse, substance abuse, and criminality (Perkins, 2014). Initial neg ative stereotypes of Indigenous Australians were based on social-Darwinist theories (Harrison Sellwood, 2016). However, contemporary stereotypes might be attributed to ignorance of Australia’s past paternalistic colonialism on contemporary Aboriginal andRead MoreThe National Apology of 20081258 Words   |  6 PagesNational Apology of 2008 is the latest addition to the key aspects of Australia’s reconciliation towards the Indigenous owners of our land. 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This assessment allowed me the opportunity to do just that by discussing theRead MoreEssay on Policies Affecting Indigenous Australians1550 Words   |  7 PagesIndigenous Australians have faced many changes to their original life style, with numerous policies being brought in. These policies had an incredible affect on how the indigenous Australians lived. The policies inflicted on the indigenous Australians varied widely and had numerous impacts. The policies of assimilation, protection and integration had mainly negative impacts on the community, causing loss of identity, language and religion . The policies of self-determination and reconciliation, hadRead MoreIndigenous Speeches Research Essay798 Words   |  3 PagesSpeeches are an iconic and widely used means of expression for our political leaders, particularly when discussing issues of importance such as Indigenous Australia. Paul Keating’s ‘Redfern Speech’ and Kevin Rudd’s ‘Apology to Australia’s Indigenous Peoples’ are the two political speeches which I will be analysing in this paper. The structure of this paper will follow the Cultural Competency Framework as a means for exploring the above stated speeches. This framework moves through knowledge; informedRead MoreAustralian s Constitution : The Founding Political And Legal Document Of Our Nation1556 Words   |  7 PagesAboriginal or Torres Strait Islander people were not recognised at all. In fact the only mention of the Indigenous people was to exclude them. Most Australian people in society today would be shocked to know that the Constitution actually allows discrimination against the Indigenous people. Since Indigenous people are still not recognised in the Constitution there is growing support for the Constitution to be amended in order to recognise the Indigenous people of Australia. This issue involves our wholeRead MoreThe Changing Nature of Aboriginal and Non-aboriginal Relations in Australia from 1946-2000933 Words   |  4 PagesThe Changing Nature of Aboriginal and Non-aboriginal Relations in Austra lia from 1946-2000 Since the arrival of Europeans the Aboriginal population has suffered in terms of status, wealth, health and sense of identity. Although there have been steps towards reconciliation there is still a long way to go until Indigenous Australians enjoy the same status as non-indigenous Australians. A referendum was made in 1967, it was a hallmark in Aboriginal history. It was the beginning

Monday, December 9, 2019

Rethinking Boundaries of Social Marketing

Question: Discuss about the Rethinking Boundaries of Social Marketing. Answer: Introduction Social marketing is a procedure of campaigning or attending a wide base of target audience for a greater communal benefit(Evans, 2008). In order to establish a successful social marketing campaign companies or governmental agencies or not-for-profit organizations need to undertake extensive research to study and understand the purview of the concept of social marketing. Partnering with theories, concepts and research entails development of a fruitful marketing campaign. Pkemon Go is a mobile and tablet played game developed by Niantic Company in the year 2016(Serino, 2016). The game was launched and played across iOS as well as Android applications apps. In order to play the game, player needs to turn on their GPS locations and locate a Pkemon available at various locations. Then the player needs to walk up to that location to catch the Pkemon. While this game is played across globally and has gained a lot of prominence in many countries it has been found associated with some major i ssues caused due to accidents, injury and other crimes. QTC Traffic Solutions in the view of the problem faced while playing of the game aims to decide on a solution such that parents of children playing the game can be warned and they can take necessary precautionary measures while playing of the game. The report discusses the social marketing campaign that will be adopted by the Company for the social cause. Literature Support QTC Traffic Solutions is a Company based in Sydney, Australia established in the year 1995(www.qtcts.com.au, Retrieved on 9th February 2017). the Company has immense experience in the field of traffic management and solutions which it is devises in a cost effective manner. The Company makes use of Sydney Coordinated Adaptive Traffic System (SCATS) that is also used across 27 countries and possesses capabilities to control 37,000 intersections world across. It is an extremely innovative Company that has capabilities in designing suitable innovative solutions for engineering and traffic transport systems. The products and services the Company provides are ISO certified and it has high knowledge regarding the traffic conditions existing in Australia(Corrigan, 2011). Due to the presence of a number of data and experience in the field, QTC will be able to develop an appropriate campaign that matches needs and expectations of various stakeholders. Campaign Focus Target Market Pkemon Go has been identified to have caused a large number of traffic disturbances(Pokmon, 2012). There are a lot of instances when due to playing of the game people have fallen on roads, faced traffic accidents or entered dark areas or zones where there have been instances of criminal activities. There is a large amount of safety concern facing playing of the game. But at the start of the game, the Company transfers all risks associated with playing of the game to the players and does not hold any responsibilities for any type of injury or harm caused to any player. Thus, the central campaign focus for QTC Traffic Solutions has to be to make people aware such that they are able to avert such accidents(Althoff, 2016). The target market for the campaign for the social marketing initiative for the Company will be children from 6 years of age to 17 years. Parents of children playing the game, schools and other sports institutes where mostly children of the age are found. The Company wi ll target mostly children from middle income to upper income class group as in order to play the game they need to purchase a handset which has a costs associated with it. The geographic segment targeted by the Company will be focused on Sydney with other cities in Australia as well(Lennon, 2010). SWOT Analysis A Strength, weakness, opportunity and threat analysis for the social marketing campaign has been conducted in order to understand the effectiveness of targeted campaign(Hastings, 2007). Strength Extremely focused campaign Aims to target key geographic segment as in cities where risks are maximum QTC is unmatched in the field at expertise levels Weakness Incapable of convincing parents of children Lack of financial support from any other organizations Lack of police efforts to curb playing of the game on main streets Opportunity Campaign can highlight the ill-effects of the game Lower accidents Reduce injuries and other criminal activities Threat Intervention from governmental bodies Inability to conclude the program(Peattie, 2009) Figure 1: SWOT Analysis Source : Author Justification Target Market QTC social campaign has a high scope and focus; it aims to curb accidents, injury and criminal activities from taking place. Pkemon is easily hack able game, which has been used by multiple number of times by criminals to build Pkemon Stops in dark places(Dann, 2010). Players unaware of their surroundings have entered such places have faced burglary and threat of life. While walking and playing the game players have often entered construction sites or fallen into pot holes. While driving and playing the game players have often entered wrong ways causing inconvenience to others. Police origination in the cities have tried multiple times to curb the playing of the game irresponsibly but with no significant results. For children there are greater risks associated as getting drugged, kidnapped or entering into other possible crimes. Children are all the more vulnerable while playing the game out in the open though this game helps them socialize(McCartney, 2016). The marketing 4Ps devised by QTC will be adopted as below; Product : QTC will devise a free map for the marketing campaign which can be downloadable across iOS and Android applications. This map will have clear indication of traffic, construction sites, places to avoid and so on(Wymer, 2010). The map will be available across for all users and it will function parallel to the game using the GPS system. It will blink the red light on the screen upon diagnosing any sort of hindrance that might occur while playing the game. The Company also aims to install various signs and traffic control mechanisms whereby accidents can be avoided. QTC will develop and implement signs at various places including glow signs, boards, hoardings and other necessary directions that can act as a guiding users as well as other pedestrians to avoid certain places(Research, 2012). Price: The map will be available free of costs and downloadable for iOS and Android mobile users. Though the company will spend a lot of money in developing the App, it will be made easily available to all users. The price to be paid by the audience of the campaign will be opportunity costs, time, place, listening and downloading the app(Wood, 2008). Place: The Company will base most of its promotional campaign at Sydney but it will also aim to spread it to other locations. The Company will have a mass demonstration near Sydney ground which will send out open invites to school children from several school across the city. The mass demonstration will have several hoardings and banners to highlight the cause. Pamphlets will be given out for the purpose of attracting audience to download the App. Promotion: The Company will aim to promote the campaign through mass demonstration, banners, hoardings, pamphlets and television advertisement(Stead, 2007). The Company will try and attract as much as audience possible to the program. QTC will also aim to target its audience for the campaign through social media marketing websites as Facebook, Twitter, Instagram and so on. As users of social media in Australia is high in number its marketing strategy will help attract a lot of audience. Effectiveness of the message The Companys goal is a social marketing campaign hence it will try and develop effectiveness campaigning strategy to attract maximum attention. The Company will aim to devise a methodology whereby it will evaluate the effectiveness of its marketing campaign(Raj, 2016). The Company will develop a Key Performance Indicator (KPI) score which will be set against number of downloads achieved per month of the map App. Upto 50% achievable download will be considered as effective marketing strategy. Any score below 50% will be rejected as being ineffective in nature. Conclusion Social marketing has an underlying social cause and attempts to benefit large number of target mass. The scope of the report was to develop a marketing strategy by which QTC Solutions will aim to target and meet awareness amongst children paying Pokemon Go on the streets. While there are greater challenges and issues that can arise from playing of the game while walking or driving, awareness regarding the same will help curb such practices. Through the media campaigning and app the Company aims to attend and overcome its current challenges faced in regards to playing of the game. Reference Lists Althoff, T. W. (2016). Influence of Pokmon Go on physical activity: Study and implications. Journal of Medical Internet Research. Corrigan, P. W. (2011). Best practices: Strategic stigma change (SSC): Five principles for social marketing campaigns to reduce stigma. . Psychiatric Services, 824-826. Dann, S. (2010). Redefining social marketing with contemporary commercial marketing definitions. Journal of Business Research, 147-153. Evans, W. D. (2008). Social marketing campaigns and children's media use. . The Future of Children, 181-203. Hastings, G. (2007). Social marketing: Why should the devil have all the best tunes? Butterworth-Heinemann. Lennon, R. R. (2010). Social marketing and distracted driving behaviors among young adults: The effectiveness of fear appeals. Academy of Marketing Studies Journal, 95. McCartney, M. (2016). Margaret McCartney: Game on for Pokmon Go. BMJ: British Medical Journal (Online), 354. Peattie, K. . (2009). Social marketing: A pathway to consumption reduction? Journal of Business Research, 260-268. Pokmon, G. O. (2012). Pokmon GOA New Distraction for Drivers and Pedestrians. Am J Epidemiol, 473-481. Raj, M. A. (2016). Pokmon GO Imaginary Creatures, Tangible Risks. Clinical Pediatrics, 0009922816669790. Research, J. o. (2012). Transformative social marketing: co-creating the social marketing discipline and brand. Journal of Social Marketing, 118. Serino, M. C. (2016). Pokmon Go and augmented virtual reality games: a cautionary commentary for parents and pediatricians. Current opinion in pediatrics, 673-677. Stead, M. G. (2007). A systematic review of social marketing effectiveness. Health education, 126-191. www.qtcts.com.au. (Retrieved on 9th February 2017). Company Profile. https://www.qtcts.com.au/company-profile/about-us. Wymer, W. (2010). Rethinking the boundaries of social marketing: Activism or advertising? Journal of Business Research, 99-103.

Monday, December 2, 2019

Investigative Essay Essay Example

Investigative Essay Essay Warren T. Williams Professor Michael Briere FAS-201 Introduction to Humanities I 4 December 2013 Investigative Essay This investigative essay is a draft copy of the two selection of visual arts from the Classical and the Renaissance period. The two art works are: (1) the Cathedral of Reims an architectural work and (2) The Sculpture of Slavery in Zanzibar. Both selection represents fine art work from two different time periods. The Cathedral of Reims Cathedral of Reims, also called the Cathedral of Notre-Dame at Reims. The cathedral ocated in the city of Reims, France, on the Vesle River east-northeast of Paris. The Cathedral of Reims was the site of the coronation of French kings. It was the center of an important cathedral complex and the representation of Heavenly Jerusalem for the people of the Middle Ages. It was also the symbolic center of the Archbishops power, as Primate over the bishops of several dioceses in Northern France. Erected between 1211 and 1516, in accordance with an architectural program of immense artistic richness, the Cathedral of Reims survives as one of the most beautiful xamples of Gothic art. We will write a custom essay sample on Investigative Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Investigative Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Investigative Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This unity is emphasized by the use of nearly identical window types in the aisle and clerestory stories, as well as the complementary rose windows in the west facade and central portal and those in the transepts facades. Reims is richly decorated with elegant masonry sculpture (particularly the exterior) and exceptional stained-glass windows, making it one of the artistic masterpieces of the French High Gothic period. I think the Reims Cathedral is a great architectural structure because of the many types of art work display on the exterior walls of this athedral that really draw my interest on this building an elegant designs. The Sculpture of Slavery in Zanzibar The Sculpture of the chained slaves represents the long dark history of Zanzibar. During the 18th and 19th centuries, Zanzibar also called Stone Town was one of the largest slave ports. The slavers hacked their way from Bagamoyo on the Tanzania mainland coast into the African interior, as far west as the Congo. The slavers traded, bribed chiefs, pillaged and frequently kidnapped to meet the high demand for slaves. Those who survived were put into plantations, or were sold to European and American merchants, and shipped in appalling conditions to the Americas and the Caribbean. The statues represent the fact that the slaves were chained together and forced to carry ivory to the coast. Some of the contrasts that the sculpture of the chained slaves represent the wrong doing of people who were not of the white race and represents how much profit slavery in Zanzibar was during that time period. I was drawn to the statues of the chained slaves in Zanzibar, because my family history may have African slave who was shipped to American. I want to find out more about the piece because it gave me ore sense of what happened in the 17th and 18 centuries period. I actually want to learn more about this time period, because I am working on a family history project, trying to trace back my family history. References http://www. britannica. com/EBchecked/topic/49651 5/Reims-Cathedral http:// www. reims-cathedral. culture. fr/history. html www. zanzibarpackage. com/slavery-zanzibar www. zanzibar. net Abstract (if your paper requires an Abstract) [Start abstract here] [Start typing paper here] References (if you have references) [Start typing references here]