The Host Chapter 10: Turned

The electric bell rang, announcing another visitor to the convenience store. I started guiltily and ducked my head behind the shelf of goods we were examining. Stop acting like a criminal, Melanie advised. I'm not acting, I replied tersely. The palms of my hands felt cold under a thin sheen of sweat, though the small room was quite hot. The wide windows let in too much sun for the loud and laboring air-conditioning unit to keep up. Which one? I demanded. The bigger one, she told me. I grabbed the larger pack of the two available, a canvas sling that looked well able to hold more than I could carry. Then I walked around the corner to where the bottled water was shelved. We can carry three gallons, she decided. That gives us three days to find them. I took a deep breath, trying to tell myself that I wasn't going along with this. I was simply trying to get more coordinates from her, that was all. When I had the whole story, I would find someone-a different Seeker, maybe, one less repulsive than the one assigned to me-and pass the information along. I was just being thorough, I promised myself. My awkward attempt to lie to myself was so pathetic that Melanie didn't pay any attention to it, felt no worry at all. It must be too late for me, as the Seeker had warned. Maybe I should have taken the shuttle. Too late? I wish! Melanie grumbled. I can't make you do anything you don't want to do. I can't even raise my hand! Her thought was a moan of frustration. I looked down at my hand, resting against my thigh rather than reaching for the water as she wanted to do so badly. I could feel her impatience, her almost desperate desire to be on the move. On the run again, just as if my existence were no more than a short interruption, a wasted season now behind her. She gave the mental equivalent of a snort at that, and then she was back to business. C'mon, she urged me. Let's get going! It will be dark soon. With a sigh, I pulled the largest shrink-wrapped flat of water bottles from the shelf. It nearly hit the floor before I caught it against a lower shelf edge. My arms felt as though they'd popped halfway out of their sockets. â€Å"You're kidding me!† I exclaimed aloud. Shut up! â€Å"Excuse me?† a short, stooped man, the other customer, asked from the end of the aisle. â€Å"Uh-nothing,† I mumbled, not meeting his gaze. â€Å"This is heavier than I expected.† â€Å"Would you like some help?† he offered. â€Å"No, no,† I answered hastily. â€Å"I'll just take a smaller one.† He turned back to the selection of potato chips. No, you will not, Melanie assured me. I've carried heavier loads than this. You've let us get all soft, Wanderer, she added in irritation. Sorry, I responded absently, bemused by the fact that she had used my name for the first time. Lift with your legs. I struggled with the flat of water, wondering how far I could possibly be expected to carry it. I managed to get it to the front register, at least. With great relief, I edged its weight onto the counter. I put the bag on top of the water, and then added a box of granola bars, a roll of doughnuts, and a bag of chips from the closest display. Water is way more important than food in the desert, and we can only carry so much – I'm hungry, I interrupted. And these are light. It's your back, I guess, she said grudgingly, and then she ordered, Get a map. I placed the one she wanted, a topographical map of the county, on the counter with the rest. It was no more than a prop in her charade. The cashier, a white-haired man with a ready smile, scanned the bar codes. â€Å"Doing some hiking?† he asked pleasantly. â€Å"The mountain is very beautiful.† â€Å"The trailhead is just up that -† he said, starting to gesture. â€Å"I'll find it,† I promised quickly, pulling the heavy, badly balanced load back off the counter. â€Å"Head down before it gets dark, sweetie. You don't want to get lost.† â€Å"I will.† Melanie was thinking sulfurous thoughts about the kind old man. He was being nice. He's sincerely concerned about my welfare, I reminded her. You're all very creepy, she told me acidly. Didn't anyone ever tell you not to talk to strangers? I felt a deep tug of guilt as I answered. There are no strangers among my kind. I can't get used to not paying for things, she said, changing the subject. What's the point of scanning them? Inventory, of course. Is he supposed to remember everything we took when he needs to order more? Besides, what's the point of money when everyone is perfectly honest? I paused, feeling the guilt again so strongly that it was an actual pain. Everyone but me, of course. Melanie shied away from my feelings, worried by the depth of them, worried that I might change my mind. Instead she focused on her raging desire to be away from here, to be moving toward her objective. Her anxiety leaked through to me, and I walked faster. I carried the stack to the car and set it on the ground beside the passenger door. â€Å"Let me help you with that.† I jerked up to see the other man from the store, a plastic bag in his hand, standing beside me. â€Å"Ah†¦ thank you,† I finally managed, my pulse thudding behind my ears. We waited, Melanie tensed as if to run, while he lifted our acquisitions into the car. There's nothing to fear. He's being kind, too. She continued to watch him distrustfully. â€Å"Thank you,† I said again as he shut the door. â€Å"My pleasure.† He walked off to his own vehicle without a backward glance at us. I climbed into my seat and grabbed the bag of potato chips. Look at the map, she said. Wait till he's out of sight. No one is watching us, I promised her. But, with a sigh, I unfolded the map and ate with one hand. It was probably a good idea to have some sense of where we were headed. Where are we headed? I asked her. We've found the starting point, so what now? Look around, she commanded. If we can't see it here, we'll try the south side of the peak. See what? She placed the memorized image before me: a ragged zigzagging line, four tight switchbacks, the fifth point strangely blunt, like it was broken. Now I saw it as I should, a jagged range of four pointed mountain peaks with the broken-looking fifth†¦ I scanned the skyline, east to west across the northern horizon. It was so easy it felt false, as though I'd made the image up only after seeing the mountain silhouette that created the northeast line of the horizon. That's it, Melanie almost sang in her excitement. Let's go! She wanted me to be out of the car, on my feet, moving. I shook my head, bending over the map again. The mountain ridge was so far in the distance I couldn't guess at the miles between us and it. There was no way I was walking out of this parking lot and into the empty desert unless I had no other option. Let's be rational, I suggested, tracing my finger along a thin ribbon on the map, an unnamed road that connected to the freeway a few miles east and then continued in the general direction of the range. Sure, she agreed complacently. The faster the better. We found the unpaved road easily. It was just a pale scar of flat dirt through the sparse shrubbery, barely wide enough for one vehicle. I had a feeling that the road would be overgrown with lack of use in a different region-some place with more vital vegetation, unlike the desert plants that needed decades to recover from such a violation. There was a rusted chain stretched across the entrance, screwed into a wooden post on one end, looped loosely around another post at the other. I moved quickly, pulling the chain free and piling it at the base of the first post, hurrying back to my running car, hoping no one would pass and stop to offer me help. The highway stayed clear as I drove onto the dirt and then rushed back to refasten the chain. We both relaxed when the pavement disappeared behind us. I was glad that there was apparently no one left I would have to lie to, whether with words or silence. Alone, I felt less of a renegade. Melanie was perfectly at home here in the middle of nothing. She knew the names of all the spiny plants around us. She hummed their names to herself, greeting them like old friends. Creosote, ocotillo, cholla, prickly pear, mesquite†¦ Away from the highway, the trappings of civilization, the desert seemed to take on a new life for Melanie. Though she appreciated the speed of the jolting car-our vehicle didn't have the ground clearance necessary for this off-road trip, as the shocks reminded me with every pit in the dirt-she itched to be on her feet, loping through the safety of the baking desert. We would probably have to walk, and all too soon for my taste, but when that time came, I doubted it would satisfy her. I could feel the real desire beneath the surface. Freedom. To move her body to the familiar rhythm of her long stride with only her will for guidance. For a moment, I allowed myself to see the prison that was life without a body. To be carried inside but unable to influence the shape around you. To be trapped. To have no choices. I shuddered and refocused on the rough road, trying to stave off the mingled pity and horror. No other host had made me feel such guilt for what I was. Of course, none of the others had stuck around to complain about the situation. The sun was close to the tips of the western hills when we had our first disagreement. The long shadows created strange patterns across the road, making it hard to avoid the rocks and craters. There it is! Melanie crowed as we caught sight of another formation farther east: a smooth wave of rock, interrupted by a sudden spur that swung a thin, long finger out against the sky. She was all for turning immediately into the brush, no matter what that did to the car. Maybe we're supposed to go all the way to the first landmark, I pointed out. The little dirt road continued to wind in more or less the right direction, and I was terrified to leave it. How else would I find my way back to civilization? Wasn't I going back? I imagined the Seeker right at this moment, as the sun touched the dark, zigzagging line of the western horizon. What would she think when I didn't arrive in Tucson? A spasm of glee made me laugh out loud. Melanie also enjoyed the picture of the Seeker's furious irritation. How long would it take her to go back to San Diego to see if this had all been a ploy to get rid of her? And then what steps would she take when I wasn't there? When I wasn't anywhere? I just couldn't picture very clearly where I would be at that point. Look, a dry wash. It's wide enough for the car-let's follow it, Melanie insisted. I'm not sure we're supposed to go that way yet. It will be dark soon and we'll have to stop. You're wasting time! She was silently shouting in her frustration. Or saving time, if I'm right. Besides, it's my time, isn't it? She didn't answer in words. She seemed to stretch inside my mind, reaching back toward the convenient wash. I'm the one doing this, so I'm doing it my way. Melanie fumed wordlessly in response. Why don't you show me the rest of the lines? I suggested. We could see if anything is visible before night falls. No, she snapped. I'll do that part my way. You're being childish. Again she refused to answer. I continued toward the four sharp peaks, and she sulked. When the sun disappeared behind the hills, night washed across the landscape abruptly; one minute the desert was sunset orange, and then it was black. I slowed, my hand fumbling around the dashboard, searching for the switch for the headlights. Have you lost your mind? Melanie hissed. Do you have any idea how visible headlights would be out here? Someone is sure to see us. So what do we do now? Hope the seat reclines. I let the engine idle as I tried to think of options besides sleeping in the car, surrounded by the black emptiness of the desert night. Melanie waited patiently, knowing I would find none. This is crazy, you know, I told her, throwing the car into park and twisting the keys out of the ignition. The whole thing. There can't really be anyone out here. We won't find anything. And we're going to get hopelessly lost trying. I had an abstract sense of the physical danger in what we were planning-wandering out into the heat with no backup plan, no way to return. I knew Melanie understood the danger far more clearly, but she held the specifics back. She didn't respond to my accusations. None of these problems bothered her. I could see that she'd rather wander alone in the desert for the rest of her life than go back to the life I'd had before. Even without the threat of the Seeker, this was preferable to her. I leaned the seat back as far as it would go. It wasn't close to far enough for comfort. I doubted that I would be able to sleep, but there were so many things I wasn't allowing myself to think about that my mind was vacant and uninteresting. Melanie was silent, too. I closed my eyes, finding little difference between my lids and the moonless night, and drifted into unconsciousness with unexpected ease.

Five ways of identifying a setting Essay

My essay will examine five ways of identifying a setting as inclusive. I work as a nanny in a sole charge role, in a family home. I work with a family of 3 children, one of the little girls has additional needs and she attends a special needs school. I will reflect on my life experiences and the course material within this essay and how this has influenced my understanding of inclusion. Inclusion is about feeling like you belong, being valued and feeling happy within the setting and the local community, regardless of social backgrounds, age and ability. The five criteria I have chosen are The name of the setting, social inclusion, the curriculum, setting funding, and the view of inclusion presented. I have chosen these criteria as I believe they can form the basis for a setting to be seen as inclusive. I believe that the name of the setting says a lot about what is taking place, if you are sending a child to a special unit attached to a school my view is that it should have the same name as the school. Social inclusion is important because everybody has the right to be treated the same, everybody should be interacted with and spoken to in a kind and friendly manner. I think its important that the same curriculum should be followed in all educational settings and then adapted as required for individual needs. It sets a baseline for the educational system so that essential fundamentals are met. I feel that the settings funding needs to be provided equally between main school and special units. I understand that special settings require additional equipment to support their children and needs to be taken into consideration. However, the amount of money spent for teachers should be the same. I think peoples own opinion on inclusion is important as everybody needs to work to the same guidelines in early years provision. If perspective parents are not presented with an adequate view of inclusion it could greatly effect their standpoint on certain settings. All of the five criteria are important to me when thinking about inclusion, and my own understanding of what inclusion involves. Part B Name of setting Pen green has its own name which is unique to the setting, where as Aspen 2 a special needs school has given the name as an addition to the main stream school. Aspen 2 used to be referred to as the mobile which wasnt seen as inclusive. Aspen 2 is now in the main stream school and has it owns unique unit. Deri View is a newly built primary school with a childrens centre attached the local community had a say in the design and structure of the  building. The school and childrens centre is in a poorly deprived part of Wales. Social inclusion Pen Green is a centre for under 5s and their families in Corby in Northamptonshire. Pen green shows social inclusion through its video clips. Pen Green has an open community, providing team building and meet and greet sessions. Pen Green focuses on the whole family, it allows children to progress from a very young age offering groups such as baby massage. The centre offers a wide range of groups and drop in classes, there are options to go to something everyday. Pen Green cares about all the children at the centre and gives them all equal chances at learning and play. Sheena Griffiths-baker a teacher at Pen green explains that we will being these observations to plan for him as an individual (E214,DVD2) which tells me that the setting is inclusive . Pen green offers classes for parents to learn GCSEs or computer courses, which has helped the parents to gain confidence and independence. At Aspen 2 the children all have additional needs they are included in some main stream school lessons. The Aspen 2 students are treated equally in main stream lessons they are given the same work load but are provided with learning support assistants (LSA) to help them to understand. The Aspen 2 students take part in P.E all together and its adapted to their needs. Deri View is a school with the Acorn Childrens Centre attached to it. The school offers primary aged teaching with the Acorn Centre ranging from pregnancy to 13 years old. The Acorn Centre works with the local community to provide children with a breakfast club. The centre offers adult learning and services for parents to use e.g. the crche for when they go to study at the centre. Maggie Teague the head teacher at Deri View comments 70 of our pupils parents were unemployed now that has gone down to between 30 and 40. I am certain the school has an impact, because of the number of parents who have started with us through family learning are now in employment (E214,DVD2). The curriculum The Pen Green centre offers a wide and varied curriculum staff members observe childrens patterns of learning and make action plans on the children to help with planning activities that are age and stage appropriate. The centre records videos of the children which is known as the PICLE involvement, this allows parents to view what their children have been doing at nursery and can link in with what the child is doing at home. Sheena Griffiths-baker explains about the PICLE group There are several PICLE groups, so there will be  morning afternoon and evening PICLE groups so it as available as possible to many parents, so during that time they watch of video of him, the worker discusses whats happening with the parent and then the parents reciprocates with there information of what is happening at home.(E214,DVD2) There are courses for parents to gain an education and learning together groups for adults. At Aspen 2 the local educational authority aims to develop and provide inclusion at the school. The children work to the same curriculum as the main stream school, the activities are adapted to the students needs. Sarah Wilmshurst a teacher at Aspen 2 comments I take the abilities of all children into consideration (E214, DVD2). Children are allowed to sit nearer to the front that allow for sight problems and hearing needs. Some of the children in Aspen 2 work on the gold curriculum which is part of the main stream school programme for children who are struggling. Aspen 2 children are included in sports days, music and art lessons. Richard and Sam two students talk about the Aspen 2 course programmes and that the students gain a course certificate at the end. A teaching assistant called Mary Fellows talks about how some of the children can not access the mainstream education, especially the PMLD students that she works with.(E214,DVD2) At the Deri View school and the Acorn Centre they work together to give the families the best support available, they provide respite care and work with health visitors and the local authority. The butterflies pre-school provided free childcare for children ages 2 and half to 5 years on five mornings a week. The Acorn Centre has credit union service that comes in to the centre to help parents and give advice. The children also have their own saving scheme available to them. Funding and recourses The Pen Green setting provides funding for childrens groups and adult learning courses to allow everybody to be given a chance to attend the services provided by the centre. Pen Green uses the European social fund. Deri View and the Acorn Centre work together with the welsh assembly to provide free breakfasts for children in the area, all children are included. The centre has access to the community fund. Aspen 2 is given money from the local authority to help with special equipment needed to teach the lessons. The PMLD group has bought equipment to make them inclusive. The course materials state that the mechanisms that local authorities use to distribute their resources can have an impact on the development of inclusive practices (E214, Unit 12, p.209)  Views of inclusion The community around Pen Green see that the centre is for parents, grandparents, males and females of all ages and cultures, it provides groups to suit the needs of everybody and the centre represents new schemes in the area. Pen green provides partnerships with local schools and the community. At Pen Green, Donna the Community Education Manager says Pen Greens unique as it grew out of a community and planned by the community (E214, DVD2.) Sure start is used within the centre sign language groups provide people to learn how to communicate with the deaf. The centre has been used for generations. The Aspen 2 setting is for children with serve learning difficulties. One to one LSA support teachers are provided to students. Main stream teachers provide hints on work sheets to allow the Aspen 2 children to be able to do the work. Lynne Mills a teaching assistant at Aspen 2 says in the last 8 years I have had to do a lot more training, (E214,DVD2) This is so that she has the skills provided to teach individual children. Deri View and the Acorn Centre work together and share joint management. The sure start centre is part of the Acorn Centre. The Acorn Centre provides a food co-op, midwifes and speak and language classes. There is a community bus that goes around the people who are unable to make it to the centre and has rhyme times and story sessions on board. The centre has a drop in area for parents where they can go to get a hot drink, have a chat or use the parents forums. Conclusion I feel that a setting needs to treat children, parents and adults as equals to allow the setting to be fully inclusive. All settings need to be offered the recourses needed and given funding to all departments justice. References The Open University, E214 Equality, participation and inclusion learning from each other views, 2011 The Open University, E214 Equality, participation and inclusion learning from each other, DVD 2, 2010

High School Sports Make Student Athletes - 1599 Words

High school sports make student athletes strive for better success in their education. Sure some Schools have a minimum G.P.A requirement of 2.0, and to get that all your classes have to be â€Å"C† or better. Well that’s better than letting them have a 1.0 and letting them play. It makes them have something worth studying for, For example my friend Bryan Garcia does not like school or work but he is always looking for ways to make his grades better so that he may play with the John F. Kennedy soccer team. Also not all the states in the United States of America have a G.P.A requirement to play in a sport activity, twelve out of the fifty states in the USA require a G.P.A to play.A High School Athlete s GPA Vs. Average High School Student s GPA. Everyday Life. N.p., n.d. Web. 06 Feb. 2016.†Sports participation is associated with higher GPAs, lower dropout rates and stronger commitments to school compared to the average,non-athlete high school student†. Also t hey made a study for Kansas in 2008-2009 between athletes and non-athletes,Academic Performance Of Athletes And Non†Athletes, and Page 41. COMPARING THE ACADEMIC PERFORMANCE OF HIGH SCHOOL ATHLETES AND NON-ATHLETES IN KANSAS IN 2008-2009 (n.d.): n. pag. Web.†high school athletes earned higher grades,graduated at a higher rate, dropped out of school less frequently, and scored higher on state assessments than did non-athletes†. Student athletes have a greater chance of graduating with a 3.0 or more. They are moreShow MoreRelatedWhy Should High School Sports Be Banned?1460 Words   |  6 Pagesevents at all. Most students do not see how much of a distraction sporting events are until there is no more games. High school sports have been around since the late 19th century or the early 20th century, and at first colleges would play high school. There are some people that believe that today’s society has prioritized sports over academics. Amanda Ripley article, School Should Be About Learning, Not Sports, argues that with sports being in high school it tells students that they do not haveRead MoreThe Effects of Athletics on Student Performance Essay1302 Words   |  6 Pages Across the United States of America, approximately 55% of students participate in extracurricular sports activities. (Koebler, Jason. High School Sports Participation Increases for 22nd Straight Year. US News. U.S.News World Report, 02 Sept. 2011. Web. 03 Dec. 2013.) Academic performance, popularity, and physical fitness are all directly affected by involvement in athletics. Overall, and contrary to popular belief, those students who participate in athletic activities often have higher physicalRead More Should College Athletes be Paid? Essay1510 Words   |  7 Pagescontroversies with sports is, should student athletes be be paid a salary? Some people believe that they should be paid and others would completely disagree. Even though they technically are being pai d, they really are not. The only type of way the athletes would be paid is through financial aid or if they have a job. Only their education is being paid by the school. Although some people believe that they should be paid, it would not be a good idea at all. So college athletes should not be paidRead MoreShould College Athletes Be Paid?1713 Words   |  7 PagesCollege sports are one of the largest and fastest growing markets in today’s culture. With some college sports games attracting more viewers than their professional counterparts, the NCAA is one of the most profiting organizations in America. Recently there has been controversy in the world of college sports as to whether the college athletes that are making their universities and the NCAA money should receive payment while they are playing their respective sport. Many believe that these athletes shouldRead MoreCollege Athletics Is A Major Part Of PeopleS Lives Around1364 Words   |  6 Pagespart of people s l ives around the world. From the athletes playing the various sports to the fans watching from their televisions it has become a huge thing. A portion of these people seem to think that the athletes deserve more then what is already given to them. A question has been brought up and debated on whether or not these athletes should be paid to play. College athletes are hard working young adults trying to earn a degree at whichever school they have chosen. They are nothing but the mostRead MoreStudent Athletes And Physical Education1604 Words   |  7 Pagesfair that student athletes have to take physical education in order to graduate. Envision a student who does very well in school and would like to take advanced placement or running start classes in order to better prepare themselves for college. This student, however, cannot take these classes because he or she has to take physical education, a gradation requirement, and does not have the schedule flexibility to fit both classes in . Almost every school in the United States requires students to takeRead MoreThe Benefits Of High School Sports1315 Words   |  6 PagesIntroduction High schools in the US have had successful and popular sports programs that date back past the 19 century and have been a hit to this day. But in the US, high school sports are becoming too much of a necessity, students are more worried about how they will play their sport over how their grades are or if they are caught up in school. But has anyone ever considered, what might occur if these US high schools were to discontinue their sports teams? Would the schools benefit or become hinderRead MoreThe Importance Of High School Sports1394 Words   |  6 PagesMany people say your high school or college years are the best years of your life. You can just go to class during the week and have fun with your friends on the weekends without having to worry about all the â€Å"real world† responsibilities. Many people also say that getting involved in school activities and participating in sports is what makes your high school journey worthwhile. Now, it’s expected that youâ₠¬â„¢re going to forget how to graph a trigonometric function or what the foundations of AmericanRead MoreHigh School Sports in America Essay1146 Words   |  5 Pages Save High School Sports For years, sports have been a part of American high schools. They have been a source of school pride and give people a connection to their school. They break up the otherwise mundane routine of going to class and doing schoolwork. In recent years there has been a huge push by researchers, educators, politicians, and parents to figures out why America’s schools are constantly falling behind other countries in crucial test subjects. One of the latest reasons to blame for theRead MoreHigh School Athletes And Sports905 Words   |  4 PagesHigh school athletes who want to get recruited by a college need to get noticed by the right coach. Although in some cities, athletes in Class and football, basketball and baseball may have scouts come to their games, and in metropolitan areas, many sports are frequently covered in widely distributed newspapers or newscasts, every year, thousands of other outstanding athletes are overlooked for one simple reason: the coaches didn’t know they were out there student athlete. Equipment and shoe for

The 10 Strongest Bites in the Animal Kingdom

Reconciliation with the Indigenous People of Australia Essay

Reconciliation with the Indigenous People of Australia Reconciliation is not only an issue for the indigenous people of Australia, but for every Australian. The a major step in achieving this is for an official apology to be made by the Australian Government to indigenous Australians - especially those of the Stolen Generation. But as with any controversial issue in our society there are many differing views on the matter, in support and not in support of such a move. This essay will briefly outline these arguments subjectively. Firstly an argument in support of an apology is that such a statement would be simply recognizing history and accepting the truth – which some argue is the mature and†¦show more content†¦It is many citizens’ beliefs that the situation can be improved through reconciliation because it ensures equal rights, a better way of life and harmony. It will provide compensation – aiding many poverty stricken communities and why shouldn’t these citizens get adequate health care, education, housing and employment support that every Australian citizen deserves? Why should Australia be one of the few countries in the world that does not recognize their indigenous race of people? This leads onto the other hand of the argument of saying â€Å"sorry†. Some people still believe that what the authorities did with the stolen generation was satisfactory (not ideal) but did help to prevent some aboriginal children dying in the harshness of the outback. Some believe that it occurred so long ago it would be unsuitable to apologize because it was the present government’s fault. Though all in all, an argument to why the government will not apologize to the Stolen Generation has not been fully justified at present. Howard is simply standing by his and his government’s belief that it is just inappropriate to do. This is because the act of â€Å"saying sorry† wouldShow MoreRelated Uncertain Reconciliation between Indigenous and Non-Indigenous people of Australia688 Words   |  3 PagesReconciliation between Aboriginal People and Non-Aboriginal people to some extent is important towards Australia’s future. Given the past injustices involving land rights, the stolen generation and Government Policies, it illustrates that Australia has some way to go ahead of the full reconciliation between Indigenous and Non-Indigenous Australians and that without reconciliation our future is uncertain. The Aboriginals were denied their land rights when European settlement occurred in AustraliaRead MoreAustralia Based On The Doctrine Of Terra Nullius1416 Words   |  6 Pagesin Australia based on the doctrine of terra nullius. This meant that they did not formally recognize the existing Indigenous Australians and their ancestral land. Subsequently, the Aboriginals and Torres Strait Islanders were excluded from matters concerning their ancestral land during the drafting of the Australian constitution. Thus, resulting in an Australian constitution that discriminated against its first peoples, their connection to the land, culture and laws. â€Å"The Indigenous people we subjugatedRead MoreA Speech That People Of Australia Will Never Forget895 Words   |  4 PagesPrime Minister Kevin Rudd made a speech that people of Australia will never forget. Prime Minister Rudd stood up in front of parliament and apologised to the Indigenous people of Australia, he apologised for laws, policies and mistreatment on the behalf of successive parliaments and governments with particular focus on people affected by the stolen generation (Rudd, 2011). An ideal picture of the future was also painted, where Indigenous and non-Indigenous Australians are equals, where the gap in â€Å"lifeRead MoreThe Stereotypes Of Indigenous Australians And Torres Strait Islanders Essay1294 Words   |  6 PagesThe injustice of stereotypes begins with depictions of diverse groups as uniform. For Indigenous Australian stereotypes, there are prevailing negative views of laziness, welfare abuse, substance abuse, and criminality (Perkins, 2014). Initial neg ative stereotypes of Indigenous Australians were based on social-Darwinist theories (Harrison Sellwood, 2016). However, contemporary stereotypes might be attributed to ignorance of Australia’s past paternalistic colonialism on contemporary Aboriginal andRead MoreThe National Apology of 20081258 Words   |  6 PagesNational Apology of 2008 is the latest addition to the key aspects of Australia’s reconciliation towards the Indigenous owners of our land. A part of this movement towards reconciliation is the recognition of Indigenous Australians and Torres Strait Islanders rights to their land. Upon arrival in Australia, Australia was deemed by the British as terra nullius, land belonging to no one. This subsequently meant that Indigenous Australians and Torres Strait Islanders were never recognised as the traditionalRead MoreA Better Relationship Between Aboriginal And Non Aboriginal Community1542 Words   |  7 Pagesthe one goal I have always had was to form a bette r relationship between myself and those of the Aboriginal community. It wasn’t until I started studying that I realised that this is a shared goal, with organisations having the goal to promote reconciliation. The reason I want to develop a better relationship with the Aboriginal community is not because it’s something to study but more because it is something to undertake. This assessment allowed me the opportunity to do just that by discussing theRead MoreEssay on Policies Affecting Indigenous Australians1550 Words   |  7 PagesIndigenous Australians have faced many changes to their original life style, with numerous policies being brought in. These policies had an incredible affect on how the indigenous Australians lived. The policies inflicted on the indigenous Australians varied widely and had numerous impacts. The policies of assimilation, protection and integration had mainly negative impacts on the community, causing loss of identity, language and religion . The policies of self-determination and reconciliation, hadRead MoreIndigenous Speeches Research Essay798 Words   |  3 PagesSpeeches are an iconic and widely used means of expression for our political leaders, particularly when discussing issues of importance such as Indigenous Australia. Paul Keating’s ‘Redfern Speech’ and Kevin Rudd’s ‘Apology to Australia’s Indigenous Peoples’ are the two political speeches which I will be analysing in this paper. The structure of this paper will follow the Cultural Competency Framework as a means for exploring the above stated speeches. This framework moves through knowledge; informedRead MoreAustralian s Constitution : The Founding Political And Legal Document Of Our Nation1556 Words   |  7 PagesAboriginal or Torres Strait Islander people were not recognised at all. In fact the only mention of the Indigenous people was to exclude them. Most Australian people in society today would be shocked to know that the Constitution actually allows discrimination against the Indigenous people. Since Indigenous people are still not recognised in the Constitution there is growing support for the Constitution to be amended in order to recognise the Indigenous people of Australia. This issue involves our wholeRead MoreThe Changing Nature of Aboriginal and Non-aboriginal Relations in Australia from 1946-2000933 Words   |  4 PagesThe Changing Nature of Aboriginal and Non-aboriginal Relations in Austra lia from 1946-2000 Since the arrival of Europeans the Aboriginal population has suffered in terms of status, wealth, health and sense of identity. Although there have been steps towards reconciliation there is still a long way to go until Indigenous Australians enjoy the same status as non-indigenous Australians. A referendum was made in 1967, it was a hallmark in Aboriginal history. It was the beginning

Rethinking Boundaries of Social Marketing

Question: Discuss about the Rethinking Boundaries of Social Marketing. Answer: Introduction Social marketing is a procedure of campaigning or attending a wide base of target audience for a greater communal benefit(Evans, 2008). In order to establish a successful social marketing campaign companies or governmental agencies or not-for-profit organizations need to undertake extensive research to study and understand the purview of the concept of social marketing. Partnering with theories, concepts and research entails development of a fruitful marketing campaign. Pkemon Go is a mobile and tablet played game developed by Niantic Company in the year 2016(Serino, 2016). The game was launched and played across iOS as well as Android applications apps. In order to play the game, player needs to turn on their GPS locations and locate a Pkemon available at various locations. Then the player needs to walk up to that location to catch the Pkemon. While this game is played across globally and has gained a lot of prominence in many countries it has been found associated with some major i ssues caused due to accidents, injury and other crimes. QTC Traffic Solutions in the view of the problem faced while playing of the game aims to decide on a solution such that parents of children playing the game can be warned and they can take necessary precautionary measures while playing of the game. The report discusses the social marketing campaign that will be adopted by the Company for the social cause. Literature Support QTC Traffic Solutions is a Company based in Sydney, Australia established in the year 1995(www.qtcts.com.au, Retrieved on 9th February 2017). the Company has immense experience in the field of traffic management and solutions which it is devises in a cost effective manner. The Company makes use of Sydney Coordinated Adaptive Traffic System (SCATS) that is also used across 27 countries and possesses capabilities to control 37,000 intersections world across. It is an extremely innovative Company that has capabilities in designing suitable innovative solutions for engineering and traffic transport systems. The products and services the Company provides are ISO certified and it has high knowledge regarding the traffic conditions existing in Australia(Corrigan, 2011). Due to the presence of a number of data and experience in the field, QTC will be able to develop an appropriate campaign that matches needs and expectations of various stakeholders. Campaign Focus Target Market Pkemon Go has been identified to have caused a large number of traffic disturbances(Pokmon, 2012). There are a lot of instances when due to playing of the game people have fallen on roads, faced traffic accidents or entered dark areas or zones where there have been instances of criminal activities. There is a large amount of safety concern facing playing of the game. But at the start of the game, the Company transfers all risks associated with playing of the game to the players and does not hold any responsibilities for any type of injury or harm caused to any player. Thus, the central campaign focus for QTC Traffic Solutions has to be to make people aware such that they are able to avert such accidents(Althoff, 2016). The target market for the campaign for the social marketing initiative for the Company will be children from 6 years of age to 17 years. Parents of children playing the game, schools and other sports institutes where mostly children of the age are found. The Company wi ll target mostly children from middle income to upper income class group as in order to play the game they need to purchase a handset which has a costs associated with it. The geographic segment targeted by the Company will be focused on Sydney with other cities in Australia as well(Lennon, 2010). SWOT Analysis A Strength, weakness, opportunity and threat analysis for the social marketing campaign has been conducted in order to understand the effectiveness of targeted campaign(Hastings, 2007). Strength Extremely focused campaign Aims to target key geographic segment as in cities where risks are maximum QTC is unmatched in the field at expertise levels Weakness Incapable of convincing parents of children Lack of financial support from any other organizations Lack of police efforts to curb playing of the game on main streets Opportunity Campaign can highlight the ill-effects of the game Lower accidents Reduce injuries and other criminal activities Threat Intervention from governmental bodies Inability to conclude the program(Peattie, 2009) Figure 1: SWOT Analysis Source : Author Justification Target Market QTC social campaign has a high scope and focus; it aims to curb accidents, injury and criminal activities from taking place. Pkemon is easily hack able game, which has been used by multiple number of times by criminals to build Pkemon Stops in dark places(Dann, 2010). Players unaware of their surroundings have entered such places have faced burglary and threat of life. While walking and playing the game players have often entered construction sites or fallen into pot holes. While driving and playing the game players have often entered wrong ways causing inconvenience to others. Police origination in the cities have tried multiple times to curb the playing of the game irresponsibly but with no significant results. For children there are greater risks associated as getting drugged, kidnapped or entering into other possible crimes. Children are all the more vulnerable while playing the game out in the open though this game helps them socialize(McCartney, 2016). The marketing 4Ps devised by QTC will be adopted as below; Product : QTC will devise a free map for the marketing campaign which can be downloadable across iOS and Android applications. This map will have clear indication of traffic, construction sites, places to avoid and so on(Wymer, 2010). The map will be available across for all users and it will function parallel to the game using the GPS system. It will blink the red light on the screen upon diagnosing any sort of hindrance that might occur while playing the game. The Company also aims to install various signs and traffic control mechanisms whereby accidents can be avoided. QTC will develop and implement signs at various places including glow signs, boards, hoardings and other necessary directions that can act as a guiding users as well as other pedestrians to avoid certain places(Research, 2012). Price: The map will be available free of costs and downloadable for iOS and Android mobile users. Though the company will spend a lot of money in developing the App, it will be made easily available to all users. The price to be paid by the audience of the campaign will be opportunity costs, time, place, listening and downloading the app(Wood, 2008). Place: The Company will base most of its promotional campaign at Sydney but it will also aim to spread it to other locations. The Company will have a mass demonstration near Sydney ground which will send out open invites to school children from several school across the city. The mass demonstration will have several hoardings and banners to highlight the cause. Pamphlets will be given out for the purpose of attracting audience to download the App. Promotion: The Company will aim to promote the campaign through mass demonstration, banners, hoardings, pamphlets and television advertisement(Stead, 2007). The Company will try and attract as much as audience possible to the program. QTC will also aim to target its audience for the campaign through social media marketing websites as Facebook, Twitter, Instagram and so on. As users of social media in Australia is high in number its marketing strategy will help attract a lot of audience. Effectiveness of the message The Companys goal is a social marketing campaign hence it will try and develop effectiveness campaigning strategy to attract maximum attention. The Company will aim to devise a methodology whereby it will evaluate the effectiveness of its marketing campaign(Raj, 2016). The Company will develop a Key Performance Indicator (KPI) score which will be set against number of downloads achieved per month of the map App. Upto 50% achievable download will be considered as effective marketing strategy. Any score below 50% will be rejected as being ineffective in nature. Conclusion Social marketing has an underlying social cause and attempts to benefit large number of target mass. The scope of the report was to develop a marketing strategy by which QTC Solutions will aim to target and meet awareness amongst children paying Pokemon Go on the streets. While there are greater challenges and issues that can arise from playing of the game while walking or driving, awareness regarding the same will help curb such practices. Through the media campaigning and app the Company aims to attend and overcome its current challenges faced in regards to playing of the game. Reference Lists Althoff, T. W. (2016). Influence of Pokmon Go on physical activity: Study and implications. Journal of Medical Internet Research. Corrigan, P. W. (2011). Best practices: Strategic stigma change (SSC): Five principles for social marketing campaigns to reduce stigma. . Psychiatric Services, 824-826. Dann, S. (2010). Redefining social marketing with contemporary commercial marketing definitions. Journal of Business Research, 147-153. Evans, W. D. (2008). Social marketing campaigns and children's media use. . The Future of Children, 181-203. Hastings, G. (2007). Social marketing: Why should the devil have all the best tunes? Butterworth-Heinemann. Lennon, R. R. (2010). Social marketing and distracted driving behaviors among young adults: The effectiveness of fear appeals. Academy of Marketing Studies Journal, 95. McCartney, M. (2016). Margaret McCartney: Game on for Pokmon Go. BMJ: British Medical Journal (Online), 354. Peattie, K. . (2009). Social marketing: A pathway to consumption reduction? Journal of Business Research, 260-268. Pokmon, G. O. (2012). Pokmon GOA New Distraction for Drivers and Pedestrians. Am J Epidemiol, 473-481. Raj, M. A. (2016). Pokmon GO Imaginary Creatures, Tangible Risks. Clinical Pediatrics, 0009922816669790. Research, J. o. (2012). Transformative social marketing: co-creating the social marketing discipline and brand. Journal of Social Marketing, 118. Serino, M. C. (2016). Pokmon Go and augmented virtual reality games: a cautionary commentary for parents and pediatricians. Current opinion in pediatrics, 673-677. Stead, M. G. (2007). A systematic review of social marketing effectiveness. Health education, 126-191. www.qtcts.com.au. (Retrieved on 9th February 2017). Company Profile. https://www.qtcts.com.au/company-profile/about-us. Wymer, W. (2010). Rethinking the boundaries of social marketing: Activism or advertising? Journal of Business Research, 99-103.

Investigative Essay Essay Example

Investigative Essay Essay Warren T. Williams Professor Michael Briere FAS-201 Introduction to Humanities I 4 December 2013 Investigative Essay This investigative essay is a draft copy of the two selection of visual arts from the Classical and the Renaissance period. The two art works are: (1) the Cathedral of Reims an architectural work and (2) The Sculpture of Slavery in Zanzibar. Both selection represents fine art work from two different time periods. The Cathedral of Reims Cathedral of Reims, also called the Cathedral of Notre-Dame at Reims. The cathedral ocated in the city of Reims, France, on the Vesle River east-northeast of Paris. The Cathedral of Reims was the site of the coronation of French kings. It was the center of an important cathedral complex and the representation of Heavenly Jerusalem for the people of the Middle Ages. It was also the symbolic center of the Archbishops power, as Primate over the bishops of several dioceses in Northern France. Erected between 1211 and 1516, in accordance with an architectural program of immense artistic richness, the Cathedral of Reims survives as one of the most beautiful xamples of Gothic art. We will write a custom essay sample on Investigative Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Investigative Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Investigative Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This unity is emphasized by the use of nearly identical window types in the aisle and clerestory stories, as well as the complementary rose windows in the west facade and central portal and those in the transepts facades. Reims is richly decorated with elegant masonry sculpture (particularly the exterior) and exceptional stained-glass windows, making it one of the artistic masterpieces of the French High Gothic period. I think the Reims Cathedral is a great architectural structure because of the many types of art work display on the exterior walls of this athedral that really draw my interest on this building an elegant designs. The Sculpture of Slavery in Zanzibar The Sculpture of the chained slaves represents the long dark history of Zanzibar. During the 18th and 19th centuries, Zanzibar also called Stone Town was one of the largest slave ports. The slavers hacked their way from Bagamoyo on the Tanzania mainland coast into the African interior, as far west as the Congo. The slavers traded, bribed chiefs, pillaged and frequently kidnapped to meet the high demand for slaves. Those who survived were put into plantations, or were sold to European and American merchants, and shipped in appalling conditions to the Americas and the Caribbean. The statues represent the fact that the slaves were chained together and forced to carry ivory to the coast. Some of the contrasts that the sculpture of the chained slaves represent the wrong doing of people who were not of the white race and represents how much profit slavery in Zanzibar was during that time period. I was drawn to the statues of the chained slaves in Zanzibar, because my family history may have African slave who was shipped to American. I want to find out more about the piece because it gave me ore sense of what happened in the 17th and 18 centuries period. I actually want to learn more about this time period, because I am working on a family history project, trying to trace back my family history. References http://www. britannica. com/EBchecked/topic/49651 5/Reims-Cathedral http:// www. reims-cathedral. culture. fr/history. html www. zanzibarpackage. com/slavery-zanzibar www. zanzibar. net Abstract (if your paper requires an Abstract) [Start abstract here] [Start typing paper here] References (if you have references) [Start typing references here]